Podcasting is slowly becoming a top digital marketing channel for brands. This is supported by the NP Digital data showing 92% of companies increasing their podcasting budget in 2023.
With today’s digital competitiveness, capturing the audience’s attention should be every business’s marketing priority. But with the constant changes in the marketing world, aligning strategies with people’s interests can be...
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Organizations have numerous digital marketing strategies to explore and use to their advantage. Two of the very popular techniques today include search engine optimization (SEO) and social media marketing.
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Inbound links or backlinks continue to be important in search engine optimization (SEO). They signify a vote of confidence from other sites and signal search engines that the company’s content...
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Digital marketing is a constantly evolving domain. It is highly reliant on consumer behaviors, technological advancements, and market trends. Businesses must adapt proactively to these changes to stay relevant and...
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The advent of groundbreaking technologies like artificial intelligence, machine learning, data analytics, and augmented reality has significantly transformed the marketing industry. This progress is calling businesses to adopt new strategies...
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Search engines are constantly evolving to improve users’ search experience, deliver high-quality content, and provide searchers with relevant information. However, these changes are also causing debates around the efficacy of...
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As many new marketing solutions emerge, staying grounded in industry-tested and data-driven methods for B2B lead generation is important. Using proven marketing strategies can open a wide range of business...
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The COVID-19 pandemic has changed the way people consume digital media. With these shifts came the rise of a new social media culture that places more emphasis on the content...
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In the digital age, a company website is not only essential; it is standard. Setting up web pages is integral to a brand’s online presence. This is why many companies...
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