Podcasting is slowly becoming a top digital marketing channel for brands. This is supported by the NP Digital data showing 92% of companies increasing their podcasting budget in 2023.
With today’s digital competitiveness, capturing the audience’s attention should be every business’s marketing priority. But with the constant changes in the marketing world, aligning strategies with people’s interests can be...
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The advent of groundbreaking technologies like artificial intelligence, machine learning, data analytics, and augmented reality has significantly transformed the marketing industry. This progress is calling businesses to adopt new strategies...
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Russia’s war in Ukraine and the increase in central bank rates continue to have a negative impact on economic growth worldwide. Global inflation is anticipated to decrease from 8.8%...
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Business owners always look for better ways to expand their reach and create a consistent brand message across multiple channels. If you are one, cross-channel marketing strategies could be the...
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Are you struggling to drive traffic to your website? Do you feel like you’re putting in a lot of effort but not seeing the results you want? It’s time to...
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Reels are the new big thing in social media. The feature gained popularity with the rise of short-form video content on platforms like Instagram and TikTok.
The idea of short-form, vertical...
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It was not so long ago that marketers started modifying their SEO strategies to make way for the idea and growth of Artificial Intelligence (AI). Now, companies once again need...
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Have you ever answered a brand’s Twitter poll? Or comment on a YouTube video after you were asked to share your thoughts on a topic? If yes, then you have...
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In 2023, digital marketers anticipate that online search behavior will continue to evolve. This will alter how businesses approach search engine optimization (SEO). It compels brands to implement appropriate strategies...
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