The advent of groundbreaking technologies like artificial intelligence, machine learning, data analytics, and augmented reality has significantly transformed the marketing industry. This progress is calling businesses to adopt new strategies...
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Russia’s war in Ukraine and the increase in central bank rates continue to have a negative impact on economic growth worldwide. Global inflation is anticipated to decrease from 8.8%...
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Business owners always look for better ways to expand their reach and create a consistent brand message across multiple channels. If you are one, cross-channel marketing strategies could be the...
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Are you struggling to drive traffic to your website? Do you feel like you’re putting in a lot of effort but not seeing the results you want? It’s time to...
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Reels are the new big thing in social media. The feature gained popularity with the rise of short-form video content on platforms like Instagram and TikTok.
The idea of short-form, vertical...
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It was not so long ago that marketers started modifying their SEO strategies to make way for the idea and growth of Artificial Intelligence (AI). Now, companies once again need...
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Have you ever answered a brand’s Twitter poll? Or comment on a YouTube video after you were asked to share your thoughts on a topic? If yes, then you have...
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In 2023, digital marketers anticipate that online search behavior will continue to evolve. This will alter how businesses approach search engine optimization (SEO). It compels brands to implement appropriate strategies...
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Content continues to be an elite digital marketing tool. Blog posts, infographics, and videos have become impactful in establishing a solid online presence. Content’s primary purpose is to drive site...
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Digital marketing is constantly changing and shaping how enterprises strategize their promotions. Digital marketing trends influence how companies manage social media content, automate tasks, perform or outsource SEO, and...
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