The holiday season is one of the busiest times of the year for both shoppers and businesses. During this time, many individuals actively seek gifts, prepare for gatherings, and participate in various festivities.
It is also during this time when enterprises have to work much harder to boost their brand’s visibility, expand their reach, and foster meaningful engagement with customers. All these can be possible by staying updated with the cutting-edge and most effective holiday marketing trends.
Harnessing the Power of Holiday Marketing Trends
The Christmas charm can capture the hearts of people, whether kids or kids-at-heart. But despite its enchanting nature, its magic is not enough to give you a glimpse into the future. What you have is data that can help you navigate through the rough patches of the marketing industry.
Below are four Christmas marketing trends that can help you seize the holiday season’s opportunities and make your brand stand out.
Sales and Discounts
Inflation has been an issue for almost all countries around the world. As a result, many shoppers are thinking of ways to save up and lessen their expenses during the holidays.
In a survey by Numerator, over half of the respondents expect inflation to influence their holiday celebrations and shopping in 2023.
Image from Numerator
The same study also revealed people’s different money-saving measures, with 67% planning to buy things on sale. Meanwhile, the rest will either purchase fewer items, use more coupons, switch store brands, or prepare budget-friendly dishes.
Image from Numerator
You can help mitigate this dilemma by running sales and discount promotions as part of your holiday marketing strategy. Brainstorm your holiday marketing plan as early as possible, as many brands and retailers will likely do the same.
Make sure that your offerings stand out. Discount gimmicks, like special editions of your products or services, are a notable tactic to boost your business. You may enlist help from a social media management agency Philippines to run your holiday promotions on your platforms and social media accounts.
If you are not a fan of discounts, you can explore other options, such as providing complimentary gift cards for every purchase. You can also enhance your product or service’s value by offering a trial pack alongside a full-sized item or bundles at a special rate.
Social Media Schemes
Social media usage has gradually increased throughout the years. In the current year, research by Demand Sage indicates that there are 4.9 billion social media users worldwide, accounting for 60.49% of the global population. Projections suggest that global social media usage will reach up to 5.85 billion by 2027.
Image from Demand Sage
Businesses can take advantage of these numbers by boosting their social media presence. They can hire a social media marketing company Philippines to help them leverage this opportunity to promote and sell their products through dedicated social media shops.
Employing social media tactics like countdowns, polls, Q&As into the marketing strategy will not only expand their reach but can also help tap into the vast user base that frequently uses social media platforms for shopping and discovery.
Additionally, maintaining an active and engaging social media presence allows businesses to directly connect with their target audience, build brand loyalty, and stay relevant even after the holiday season.
Flexible Payment Options and Shipping/Return Policies
With inflation affecting people’s purchasing decisions, businesses can enforce a “buy now, pay later” policy, which is a more flexible payment option. The BNPL payment methods can include installment plans, deferred payments, or loyalty programs to help alleviate your customers’ financial strain.
Offering adaptable payment solutions empowers consumers to select the ideal gift without straining their finances. This flexibility enables them to spread out the cost, ensuring affordability not only during the holidays but year-round.
Businesses can also offer flexible shipping and return policies that can go beyond seasonal trends. Many shoppers favor brands that can provide convenient delivery and seamless returns, regardless of the time of year. This customer-centric approach fosters trust and loyalty, setting your brand apart in the market.
Video Marketing
With over 1.7 billion users in 2023, TikTok has taken the world by storm. The app’s success can be attributed to many different factors. Some of these include:
- User-centric design
- Short, engaging content
- Content diversity
- Global community
- Accessibility
Due to its success, other social media platforms like Facebook, Instagram, and YouTube, have adopted the same format. These three social networking giants introduced Stories, Instagram Reels Philippines, and Shorts as their versions of short-form video content.
Businesses can use short-form videos’ popularity to effectively promote their brand. This strategy also enables enterprises to gain access to endless ideas for content creation and promotion. You can showcase a day in your life while highlighting your product, provide a behind-the-scenes look at your workspace, offer a tutorial on using your product, and much more.
Short-form videos are not the only effective video marketing trend you can utilize. You can explore other video types like live streaming, interactive videos, webinars, video SEO, and user-generated content (UGC).
Understanding Your Consumers Better
Customers are the lifeline of any enterprise. These consumers can either make or break a business. Hence, understanding their needs and meeting their demands are imperative to survive and thrive in the cut-throat environment of the business industry.
While employing the current market trends can be of help, it might not suffice when it comes to sustaining a lasting relationship with your customers. Below are some of the ways to understand your consumers better.
Utilize customer data for targeted marketing
Apart from their initial purpose of connecting people across the globe, social media sites have also been invaluable tools for gauging consumer behavior and feedback. Social listening lets you monitor your customers’ interests and find out what keeps them engaged.
Using the data you collected from social listening, you can create a promotional strategy tailored to your customers’ needs and preferences.
Conducting surveys and gathering feedback
Customer feedback, loyalty, and satisfaction are integral to any enterprise’s success and longevity. Therefore, understanding and meeting their needs should be one of your utmost priorities.
Conducting surveys and gathering feedback can help you gain valuable insights into customer preferences and concerns. With this approach, you can refine your products, services, and overall customer experience.
Creating buyer personas to tailor campaigns effectively
When devising a marketing campaign, it is crucial to place yourself in the shoes of your customers and see things from their perspective. Doing this can help tailor your campaign to better resonate with your target audience.
Walking in their shoes enables you to anticipate their needs, address potential pain points, and craft messaging that speaks directly to their interests and concerns. By aligning your campaign with the customer’s viewpoint, you are more likely to create a compelling and engaging message that leads to a deeper connection and, possibly, even higher conversion rates.
Create a Lasting Impression with Holiday Marketing Trends
With the holiday season fast approaching, businesses must gear up and plan for their promotional activities. Seizing the opportunities that come with this festive period with holiday marketing trends can help attain a good search engine ranking.
Create a lasting impression on potential and existing customers by seeking help from an SEO service provider Philippines.
Digital Marketing Philippines is an SEO specialist you can rely on to keep up with the latest and most effective holiday marketing strategies. With our expertise and experience, we can help you enhance your marketing efforts.
For more information, visit our website at https://digitalmarketingphilippines.com/.
Sources:
https://www.saharaagency.net/7-reasons-why-holiday-marketing-is-important-for-your-business
https://www.wordstream.com/blog/ws/2023/08/29/holiday-marketing-trends
https://www.numerator.com/holiday-trends/consumer-survey
https://insights.levdigital.com/resources/top-market-trends-going-into-the-2023-holiday-season
https://www.forbes.com/sites/tomtaulli/2020/01/31/tiktok-why-the-enormous-success/?sh=16d6956c65d1 https://www.leavedates.com/articles/understand-your-customers
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.