In a business context, having a good visual collateral is more than just being about images and aesthetics; it gives your brand a face and the capacity to make itself stand out from the competition through eye-catching visual imagery.
It also ensures that your brand is represented correctly and consistently across different medium like website, pamphlets, packaging, posters, and signage.
And with the surge of new technologies and changing preference of the global market, the role of graphic design is becoming more and more important and valuable to businesses.
In fact, in a blog post published by Adobe, it was revealed that: design-driven companies have outperformed the S&P index by 219% over the last ten years. It also stated that companies that value creativity in their business experience 1.5x greater market share than those who don’t.
As a dynamic field, the design world has seen a lot of shifts and updates as well. In this post, we will unveil the top trends which will shape the face of graphic design in 2017.
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