Graphic design plays an integral role in digital marketing. It is essential for crafting visually appealing content that fosters brand recognition and captures an audience’s attention.
With 81% of organizations utilizing graphic design in their business strategies, incorporating attractive and compelling designs has become essential in shaping a brand’s identity.
In 2024, marketers must continuously refine their graphic design strategies to increase the overall effectiveness and impact of their marketing campaigns. By recognizing the different types of design, businesses can sustain a competitive edge in the dynamic digital landscape.
Types of Graphic Design to Leverage for Digital Marketing in 2024
Web Design
Poor graphic design in websites, such as an excess of high-resolution images and intricate designs, can lead to longer load times. According to research, 85% of users state that slow loading times are the primary reason they abandon websites. This is followed by:
- non-responsive pages (73%)
- bad navigation (61.5%)
- outdated design (38.5%)
- poor content structure (34.6%)
- obtrusive use of video/audio (3.8%)
This image is taken from Hostinger.
These data underscore the importance of crafting compelling and user-friendly sites. Since 50% of consumers’ impression of a business hinges on its website, marketers must incorporate unique ways to develop a high-converting site.
A notable trend in web design in 2024 is the integration of Artificial Intelligence (AI). Specifically, 58% of web designers primarily use AI tools to generate imagery or other media assets. Other common ways web designers use AI are:
- 50% to craft web page designs
- 49% to experiment with new design strategies and elements
By employing AI in website design, marketers can enhance user experience, streamline development workflows, and improve overall site functionality.
Businesses can also enhance their website design by leveraging reliable graphic design outsourcing services. Seventy-three percent (73%) of companies invest in web design services for brand differentiation, emphasizing the significance of utilizing the expertise of professionals to create compelling websites.
Animation Design
Animation is a potent graphic design strategy for organizations aiming to effectively convey their brand messages. Integrating different types of animation design can enhance a business’s digital marketing campaigns. For example, 24% of marketers consider creating animated videos as one of their top choices for video content creation.
This image is taken from Wyzowl.
Animated videos can prompt viewers to pause and pay attention, leading to more engagement. This heightens the likelihood of potential customers responding to calls to action (CTAs), browsing additional pages, or exploring the offered content further.
Moreover, animated explainer videos have gained significant traction, with 73% of marketers leveraging on this trend in 2024. Brands can create animated explainer videos to simplify complex ideas and present them as engaging visual narratives that are easily understood by their audiences. Adding an explainer video on landing pages has also been shown to generate a 20% average conversion rate, significantly contributing to sales and engagement.
This image is taken from Website Planet.
Branding or Visual Identity
Branding or visual identity includes the visual assets that represent a company. Businesses can leverage branding techniques to build brand awareness. For instance, since consumers are constantly exposed to new brands online, marketers can boost their brand identity by incorporating their branding in their social media graphics. Establishing consistent branding in social media can captivate audiences and influence organic SEO efforts.
Prioritizing brand consistency is another practical approach to achieving a successful visual identity. According to a survey, 33% of organizations maintaining brand consistency have increased their revenue by 20% or more.
This image is taken from Capital One Shopping.
Logo design is also an essential part of branding as it embodies a company’s identity, communicates values, and fosters emotional connections with audiences. A consistent color palette can have a significant influence on logo design, as it improves brand recognition by up to 80%.
Notably, 35% of companies use blue as the predominant color in logo design. Moreover, two-color combinations are popular when crafting single logo designs, with 43% of brands preferring this option. Choosing colors that align with the brand’s overall identity and target audience establishes a coherent visual language that can encourage and strengthen customer loyalty.
This image is taken from FounderJar.
3D Design
3D design involves using three-dimensional modeling software to manipulate graphics and see products from any angle, providing users with a more realistic image. Brands that utilize 3D design in advertising have shown an increase in conversion rate by 40%.
Organizations can enhance their digital marketing design by utilizing the latest 3D technologies. For instance, they can incorporate augmented reality (AR), which involves projecting a 3D object onto a real image or video, often viewed through webcams or smartphones.
With 48% of consumers more likely to shop at a retailer that uses or offers AR, brands should consider leveraging this technology to offer a more immersive customer experience in 2024.
This image is taken from FinancesOnline.
Marketers can also consider incorporating 3D product visualization. This technology uses three-dimensional holograms and animations, offering a more engaging way to showcase a product. Since 95% of respondents favor product pages with interactive three-dimensional views, 3D product visualization can be beneficial in a brand’s digital marketing campaigns. Utilizing 3D graphic design in advertising enables brands to enhance consumer confidence by providing them with an accurate representation of their offerings.
Typography Design
The global font and typeface market is gaining significant prominence, with estimates indicating that it will reach $1332.99 million by 2031. This growth underscores the importance of prioritizing typography design in digital marketing.
This image is taken from Toner Buzz.
Given the plethora of easily accessible fonts, marketers must choose fonts that effectively convey their brand message. Consistent typography helps create cohesive visual communication and foster a strong brand identity across all channels. For example, sans-serif fonts are used in over 75% of digital advertisements for readability.
Businesses can also incorporate custom fonts. These fonts provide a level of exclusivity, which can be challenging to achieve with pre-made alternatives. With 50% of Fortune 500 companies using them for branding, custom fonts serve as an essential design element for standing out in the competitive digital landscape.
Enhance Your Digital Marketing Campaigns with Graphic Design
Graphic design is vital for any marketing strategy as it contributes to establishing effective communication and brand representation. Staying abreast of the latest graphic design trends is imperative for achieving success in 2024. By leveraging various types of graphic design, businesses can adapt to these changes and create compelling and impactful content that connects with their audiences.
Outsource graphic design and enhance your digital marketing efforts with Digital Marketing Philippines (DMP) – an SEO expert in the Philippines offering reliable graphic design services to build engaging and impactful connections with your target audience. Connect with us and let us help you design your success today!
References:
https://elements.envato.com/learn/web-design-trends
https://colorwhistle.com/graphic-design-importance-in-digital-marketing/
https://whitelabelseoagency.net/graphic-design-trends-to-focus-on-in-2024-infographic/
https://apviz.io/blog/3d-marketing
https://fitsmallbusiness.com/branding-statistics/
https://explodingtopics.com/blog/logo-stats
https://www.linearity.io/blog/font-statistics
https://axies.digital/typography-trends/
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.