Digital Marketing in the Philippines – 2015 Edition (Infographic)

The Philippines is one of the fastest growing economies in Southeast Asia for the year 2014 and will continue to do so in 2015 according to the ASEAN Outlook released by Moody’s Analytics.

From a Digital Marketing perspective, the country posted a whopping 101% mobile penetration rate in 2014 and reflected a 39% Internet penetration rate from its population of a little over 97 million.  It would be interesting to point out though that 70% of its Netizen population are below 29 years of age but as much as 96% of its overall Internet users are on Social Media as well.

On top of these global indicators, Digital Marketing Philippines attempt to provide a rundown of the state of digital marketing in the Philippines in 2014. This includes comprehensive forecasts that will provide readers some insights on the outlook of digital marketing in the country for 2015, focusing on key areas relevant to business owners and digital marketers in preparation for next year – and beyond.

The infographic (click to zoom):


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Jomer Gregorio

Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.
  • MW

    Thank you Mr. Gregorio for this helpful infographic. In section #4, what is the rate? You mention 531 minutes, but 531 minutes per [text here]? Thanks for clarifying!

    • Thanks for the positive comment as well.

      This is the full text. “Second only to Indonesians, Filipinos are definitely getting a huge share of the multimedia usage pie, spending as much as 531 minutes each day watching multimedia materials on their TVs, laptops, tablets and smartphones – and in many cases, using these gadgets simultaneously. “

      • MW

        Thanks for clarifying.

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