After its launched in 2012, Google Penguin has finally received its final update which now makes it a part of Google’s core algorithm. For starters, Google uses more than 200 signals including Penguin to deliver highly relevant and fresh results to its user. And now that Penguin 4.0 era has already begun, it is nice to see the key changes it would bring to further improve the search experience for the users.
Overview: Google first launched the Penguin Update in April 2012 to catch sites spamming its search results, specifically the ones who used link schemes to manipulate search rankings. In other words, it hunted down inorganic links, the ones bought or placed solely for the sake of improving search rankings.
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