The onset of new information and communication technologies has ushered in the dawn of the hyperconnected human being. The wide availability of information literally at the tip of their fingertips – at how they can easily find relevant data about products and services – is changing the face of consumer and business decisions.
This evolution to a tech-savvy consumer that demands almost-instantaneous delivery of what they want is changing the face of marketing as well. And this is where the value of a great User Experience (UX) comes into play – and will be substantial for the success of businesses in this ever-changing marketplace.
The problem however is that many marketing strategies have neglected or have downplayed the importance of providing good UX. Up to 96% of mobile consumers experience this first-hand when they encounter sites that are not mobile-friendly, prompting them to look for another site that lives up to their expectations.
Join us as we look into the Why, the What and the How of UX Marketing and how delivering an optimum user experience can improve audience engagement, increase customer loyalty and ultimately boost revenue and profits
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