You’ve probably heard of search engine optimization or SEO before. You’ve probably read somewhere that it is good for business and that if will make your website easily found in search engines such as Google. SEO or Search Engine Optimization is actually a systematic process of making your site become more search engine friendly and relevant to a number of keywords that are related to your market. It’s a continuous process that if done properly can yield good amounts of benefits for your business. So why do we need to use this process for our business?The infographic (click to zoom)
I’ll explain them below:
Because SEO Will Make Your Business More Visible in the Search Engines
Experts will tell you that to be successful in internet marketing you need to have a website where people can view your products or services. But your website will be useless if people won’t be able to find it right? This is where SEO comes in. To look for something online, people usually go to search engines such as Google, Yahoo and Bing. For people to find your site, it must be optimized and must be in tuned with the algorithms of the different search engines. Without SEO, your site will be lost in the big jungle of World Wide Web.
Because SEO Offers Passive Traffic
In contrast with PPC marketing that you need to pay when someone click on your ad based on keywords. In SEO once your ranking kicks-in in various search engines, your site will get passive or continuous traffic from keywords that your site is optimized and you won’t pay the search engines a dime for this traffic. It means free, targeted and continuous prospects for your business!
Because SEO Helps You Improve Your Site
When doing SEO for your business. You will not only improve the outside factors that contributes to its success in the search engines, it also helps you tweak and improve your site to make it more relevant to the eyes of the search engines and your visitors.
Because SEO Is Useful For Any Type of Business
Whatever business you may have, whether it’s big or small. SEO is still useful to you! If you own a local business in a certain city or state, you can optimize your site for those demographics and get found by your prospects. Or if you own a large e-commerce site and employs thousands, you still need to optimize the pages of your site so that the pages can be seen by your prospects when they search for it using the search engines.And SEO allows you to do just that!
Because SEO Will Give You Your Money’s Worth
You can do SEO for free by doing all the hard work yourself or you can hire a company or an individual to do the work for you. In many cases, you will definitely get back what you have invested and receive more for your business. SEO should not be considered as a cost but an investment and if you want to get more result with it you should be willing to invest. If you are torn between two SEO companies don’t ditch the costlier one right away. Instead, try to find out why it is more expensive. Chances are it has more to offer than the cheaper one. So if you have a marketing budget and you are not sure where to spend it, be sure that a good chunk of it will go to SEO.
Because SEO Can Leverage Social Media
If your business is already on social media then you should know that SEO also has an important role to play in social marketing campaigns. This is because in social media marketing, SEO can also be incorporated. Optimizing website titles, description and social media thumbnail of your website that shows on various social media are one of those things that SEO can do to enhance social media marketing. And there are lots of studies nowadays that says that social media signals like Facebook likes, Google+ Vote and Twitter Tweets are now becoming a major factor that affects search engine rankings.
Because SEO Can Beat Paid Traffic
When done right, SEO may actually provide better results than pay-per-click or PPC advertising. In some markets and niches, SEO drives more or less 50% of traffic from the search engines. This is why it is quite ironic that 80% of marketing budget goes to paid advertising. If you are at a point where you are trying to decide whether to put most of your budget on SEO or paid advertising, then it would be very useful for you to remember the numbers above. This is not to say that you should ignore PPC altogether. A good marketing mix will be to focus on mainly SEO and then enhance the campaign with PPC.
Because SEO Can Build Trust And Credibility
When people search for a product or service using a particular keyword and they see your website on the top of the page, it will give you instant credibility. People will think you are the best because you are on the top of search engines. That’s just how it works. Studies have shown that consumers are more likely to go with brands and companies that they think are trustworthy. This means that SEO is not only for the short-term success of your business. Its effect can actually last and that is why it is so important.
Because SEO Offers Unlimited Opportunities
SEO is not a one-time activity, it is a continuous process. An SEO campaign is something that must be changed, tweaked, improved every once in a while to make sure that it keeps up with the ever changing algorithms of search engines and to accommodate changes within your business. Unlike other marketing and advertising efforts, SEO allows you to be more flexible and become responsive to change.
Because SEO Is Budget-Friendly
There is actually no reason not to implement SEO for your business because it can accommodate any type of business. If you are just starting out and really cannot afford to hire an SEO company, then you can learn SEO yourself by buying a few books or enrolling in an online class. In fact, you can find some good introductory materials about SEO or Internet Marketing on the Web (like my e-book, see the sidebar of our site) for free. If you are just starting out online, it is not advisable to go for paid advertising right away where there is a good chance that you will lose money (specially for beginners). You can explore more about SEO and start from there.
Conclusion: Search Engine Optimization is truly a rewarding campaign that can provide great amount of exposure for your business. Implement SEO in your over-all Internet marketing strategy today and make your business visible in the most popular search engines!
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