The online community is changing. Consumers and online users are putting more attention now on social signals and high-quality content that is relevant for their needs. That is why business owners and digital marketers need to make a fresh assessment of their Search Engine Optimization efforts. This should evolve into a holistic, customer-centered, integrated and interconnected approach, focusing on a new and much broader perspective on how targeted customers search and look for information, products and services – and the following will tell you why.

There are key factors and very important parts in PPC marketing that many business owners neglect or overlook that are vital to generating high quality ads and campaigns. The quality of PPC ads generated and how the PPC campaign is conducted and executed will mean the difference between wasted marketing budgets and digital marketing campaigns that generate favorable and profitable results. On top of that, many business owners commit a lot of mistakes in their PPC campaigns that result in poor campaign performance and wasted marketing investments. Digital Marketing Philippines tries to help business owners avoid this and help...

Infographics is probably one of the most used visual contents these days. The popularity of infographics can be traced back to its tendency to became viral and its capability of transforming a standard text content into an easy-to-understand visual content.This is probably why most digital marketers and SEO pro's are maximizing its capability in their own digital marketing and SEO campaign respectably.

The traditional way of marketing brands, products and services make use of either indirect or direct methods of reaching out to targeted customers. These methods are clear-cut and very straightforward – you just need to invest money, perform a set of actions, and get results. The business and marketing landscape have drastically changed in recent years however. Traditional methods that were effective before may not be as effective in this current market powered by the complexities – and the vast wealth of opportunities – by the Internet.

A website for your business should have two important attributes: efficient functionality and an eye-catching and user-friendly design. A website will not be effective if it excels in just one aspect and lacks the proper attributes for the other. So, it all boils down to design and code – a combination a few people can exhibit within a single persona.

Whether or not you are doing a content marketing campaign for your business today, you will find the following hard-to-ignore reasons explained in a colorful infographic why you should implement a visual content marketing campaign. Not only that but some interesting statistics about the effects of visuals in human brains and other very surprising studies.