Lead conversion, which is primarily what business owners should be aiming for, occurs 13% higher with social media marketing than the average digital marketing lead conversion rates. If you want to get the same or even better results – then learn these secrets of lead generation in Social Media as brought to you by Digital Marketing Philippines.

Remarketing is one of the newest advertising tactics nowadays for it allows you to reach out to those who visited your site but did not convert as a lead or sale. Sure, there are lots of reasons why these people do such that is why it is really a good strategy to still remind them that your site definitely has what they need.

The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media. All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.

Many businesses have already adopted social media marketing strategies into their overall campaign. However, such activities are most particularly geared towards marketing and lead generation, and little about using social media techniques to actually close a sale. The following provides a comprehensive look into social selling and how business owners and sales teams can utilize this tool to create more revenues.

Telling and hearing stories is a natural thing for people. This is the power of storytelling. It would definitely bring more favorable results for your overall digital marketing campaign if you can successfully weave the power of storytelling into your content marketing campaign. Grow your business and boost your digital marketing campaign now with storytelling.

Business owners really do need to consider revamping their online properties and monitoring its effects—particularly if their websites are not mobile responsive or optimized for mobile and tablet users yet. This could lead to higher bounce rates, negative feedback, and worst of all, loss of impact, loyalty, and sales. To give you a better understanding on responsive and custom-designed websites, here below are eight reasons why investing in a mobile and tablet-friendly website is a wise and practical move for your business.