The traditional way of marketing brands, products and services make use of either indirect or direct methods of reaching out to targeted customers. These methods are clear-cut and very straightforward – you just need to invest money, perform a set of actions, and get results. The business and marketing landscape have drastically changed in recent years however. Traditional methods that were effective before may not be as effective in this current market powered by the complexities – and the vast wealth of opportunities – by the Internet.

A website for your business should have two important attributes: efficient functionality and an eye-catching and user-friendly design. A website will not be effective if it excels in just one aspect and lacks the proper attributes for the other. So, it all boils down to design and code – a combination a few people can exhibit within a single persona.

Whether or not you are doing a content marketing campaign for your business today, you will find the following hard-to-ignore reasons explained in a colorful infographic why you should implement a visual content marketing campaign. Not only that but some interesting statistics about the effects of visuals in human brains and other very surprising studies.

One promises profitable success, particularly if SMM is done properly and effectively. On the other side, SMM may prove detrimental to your brand, bringing in results that maybe opposite from what you expected. So, Digital Marketing Philippines attempts to provide you with this definitive guide that will highlight the Pros and Cons of Social Media Marketing, so you can make intelligent decisions that will be instrumental in setting the fate of your overall digital marketing efforts.

The question that is in everyone’s mind at this point is: how to effectively measure social media marketing efforts? The following guide from Digital Marketing Philippines will show you an overview of how you can effectively measure the social media marketing success, using key measures or metrics that will clearly define how effective your campaign efforts are.

If you’re using only a couple, or worst, only one digital marketing channel to promote your brand, products or services, then you will definitely not get the marketing mileage and results you want. You may believe that you have found the right basket in the current digital marketing channel you are using since it generates a certain level of favorable results. However, it would be a poor business tactic to rely only on a single digital marketing channel – and the following reasons to diversify will explain why you should not do so.