Today, no business venture can think of surviving online without a comprehensive social media strategy. All businesses that are trying to get more clients and generate more revenues using different methods of digital marketing specifically social media marketing would just go in vein if this is not done properly. The following are the top 8 social media marketing strategies that are absolutely necessary for business owners who wants to maximize the power of social media:

Pay-per-Click or PPC marketing is seen by many as one of the best ways in promoting a business online. It is considered as the 1st logical step to be taken by marketers and business owners in testing keywords profitability and ROI before they tried their hands on Search Engine Optimization or SEO. But just like SEO, PPC has its share of advantages and disadvantages. Before you take the plunge into PPC, it is a good idea to know its pros and cons first so you can make the most of it.

While Google says that encryption resulting in hidden analytics data listed only as Not Provided is a way to protect the privacy of users, many believe that the move is just an attempt on the part of Google to generate even more revenue by forcing digital marketers to use the paid channels in AdWords to view keyword data. While the issue is still very hot since its implementation, many small online entrepreneurs and digital marketers do not have a clear understanding of these changes and how it will affect what they know about SEO.

Many business owners and digital marketers want to increase likes, shares, comments, and other social engagements with their online content. The higher the engagement, the bigger the chance of connecting with targeted audiences that convert as leads or sales. If you’re like these marketers, then you should pay attention and learn precisely how to do it with the following top 10 ways of driving social engagement.

Business owners and digital marketers should take note of these developments and should make moves towards improving and providing more resources for their content marketing campaign. But if they’re struggling to get results from all their content marketing efforts or would like to generate a stream of targeted traffic that converts, then they should power up and take their content marketing campaign to the next level – using visuals. Visual content marketing can be the rockstar in your overall digital marketing campaign and you can find out 12 reasons why you should with this next installment from Digital Marketing...

Let Digital Marketing Philippines take you on a wonderful joyride with this top 13 FREE website promotion ideas that you can use to drive a highly targeted stream of potential customers to your website – driving your profits up without the exorbitant costs!