In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth. The following 12 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.

Business owners however, can also leverage on the extreme popularity of blogs and start their own blogging for business campaign. If done right, blogging can really be a very effective tool for attracting the right kind of targeted audiences which provide the highest likelihood for conversion into leads, subscribers or sales. In this regard, Digital Marketing Philippines presents this ultimate guide for starting a profitable blogging for business campaign to give readers an overview of how they can use this very effective content marketing tool – and drive your business profits up.

Digital Marketing Philippines identifies itself with small and medium businesses trying to establish themselves in this very dynamic and highly competitive online marketplace. In this regard, DMP presents this ultimate step-by-step guide that you can learn from and use to promote your business online.

Today, no business venture can think of surviving online without a comprehensive social media strategy. All businesses that are trying to get more clients and generate more revenues using different methods of digital marketing specifically social media marketing would just go in vein if this is not done properly. The following are the top 8 social media marketing strategies that are absolutely necessary for business owners who wants to maximize the power of social media:

Pay-per-Click or PPC marketing is seen by many as one of the best ways in promoting a business online. It is considered as the 1st logical step to be taken by marketers and business owners in testing keywords profitability and ROI before they tried their hands on Search Engine Optimization or SEO. But just like SEO, PPC has its share of advantages and disadvantages. Before you take the plunge into PPC, it is a good idea to know its pros and cons first so you can make the most of it.

While Google says that encryption resulting in hidden analytics data listed only as Not Provided is a way to protect the privacy of users, many believe that the move is just an attempt on the part of Google to generate even more revenue by forcing digital marketers to use the paid channels in AdWords to view keyword data. While the issue is still very hot since its implementation, many small online entrepreneurs and digital marketers do not have a clear understanding of these changes and how it will affect what they know about SEO.