Only two routes are available for any business owners – doing it yourself DIY style or outsource to an external digital marketing agency. So, which one should you choose? The answer will lie on your particular situation, market, and targeted audiences. The following takes a more in-depth look into these two methods so you can check out for yourself which strategy will work best for your business.

In order for you to rightfully decide on whether you will focus on SEO as your main digital marketing channel, it would be best for you to weigh all the pros and the cons first. Digital Marketing Philippines presents this in-depth look into the advantages and disadvantages of SEO, serving as a guide that will help business owners make a more informed decision for their digital marketing campaign.

Landing Pages should receive the same careful planning as your ads and other important aspects of your PPC campaign to ensure that your online prospects stay engaged (lowering your bounce rate) and they take specific action (or convert) which is every business’ goal. So here is a list of 5 Do’s and Don’ts when creating your Landing Page to help you make your PPC campaign more successful and you get maximum ROI for your investment.

Digital Marketing Philippines (DMP) try to remove the guesswork on how to start and conduct an effective lead generation campaign by providing to you in greater detail the six important parts of a lead generation campaign that is effective, results-driven and profitable. So, sit back and relax and enjoy this wonderful and exciting ride towards increasing sales and revenues with a profitable lead generation campaign.

Few may have realized that the problem may lie not in the lack of effort in posting content but in the quality of their social profile. You should have a fully optimized social profile that is intended to attract your targeted audiences. Contrary to what newbie digital marketers may assume, social profile optimization doesn’t have to be a difficult and tedious task – all you need is to follow these simple tips from Digital Marketing Philippines.

These are simply practical reasons why business owners and digital marketers should use Facebook for lead generation. It has become a very useful tool for marketing and advertising, levelling the playing field for any business regardless of size, industry or even country of origin. The following describes the basic ways on how you can use Facebook for lead generation and attract targeted customers through its FREE or PAID promotion channels.