Google has always been at the forefront of web search, raking in as much as 88% of all online searches by the start of this year, 2015. There are literally billions of searches performed each day, with all sorts of online users turning to the search engine as their first step towards finding the information and answers they want for almost anything under the sun.
But in this hyperactive and very dynamic modern world, many people are always on the go – but their need for information remains the same. They turn to mobile and portable devices like smartphones and tablets to keep them connected online and do whatever it is they are doing in the Internet, including web search.
So, it will come to no surprise for many people when Google finally made the announcement through its official AdWords blog that mobile search is taking the primary lead above all when it comes to search. Google’s Jerry Dischler wrote this piece describing mobile search trumping all other platforms in the US, Japan, and eight other countries.
It may seem that mobile search’s rise to the top is perfectly timed, now that Google’s latest algorithm update is centered on the significance of having a mobile-friendly website. With these changes, mobile-friendliness joins all other search elements and ranking signals that influences how a particularly website is ranked in search results.
These trends highlight how powerful mobile search is. This is expected to become even more powerful in the periods to come as mobile search continue to outgun desktop queries in terms of volume. The following describes some interesting facts and figures about the mobile web search and how it turned itself into the search format of choice by millions of users around the globe.
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