The popularity of Digital Marketing and the widespread promotion of using the Internet for businesses is probably 2 of the most persuasive reasons why outsourcing web projects to a 3rd party company (whether on or offshore) is very attractive to most businesses. The following is an infographic by this post last year on the pros and cons of outsourcing web projects to a 3rd party company

In the strictest technical sense, an infographic is basically a visual rendition of data or information using charts, graphs, pictures and other visual elements that can be used as a representation of information. Infographics have become very effective tools in visualizing information into graphical form that is more digestible and popular among the online community, making it an effective digital marketing tool for business owners and digital marketers.

From a technical point of view, it is evolving from merely a “search” engine into what can rather be called an “answer” engine. This change is already happening right before our eyes and is slowly but surely being integrated into algorithms – practically changing how search will be done in the future. As a business owner or digital marketer, one must have a clear understanding of what constitutes semantic search and how it will affect the way SEO will operate in the near future. First and foremost would be an understanding of the definitions beginning with the basic workings...

In the past few years, the online world has witnessed the growing importance of Social Media as a very important digital marketing tool that can give maximum exposure and greater marketing mileage for any brand, product or service. It has gone from being a mere fad or yet another simple platform where content can be published – and evolved into one of the most powerful marketing and advertising tools and strategies. Digital Marketing Philippines recognizes the importance of doing so and is gladly sharing these 10 amazing social media marketing strategies that will deliver more and better targeted results...

Inbound links to your site, particularly to your content, is a primary factor in ranking. But with changes in algorithms particularly in the shifting focus towards quality content, search engines have learned quite well how to distinguish random inbound links from high-quality links that come from relevant and related sources. This is where linkable assets come in and their importance stems from the fact that are held as highly significant by others – important enough to create a link back to the page. The following provides an overview of linkable assets, their importance to SEO, and how you can...

To increase the overall effectiveness of your digital marketing campaigns, you need to roll out high-performing landing pages that can deliver your targeted leads or sales goals for your products or services. In our commitment in helping you reach your Internet marketing goals, Digital Marketing Philippines presents to you the anatomy of a high-performing landing page, enabling you to learn and apply how this tool can help you achieve your bottom-line goals.