Search Engine Optimization (SEO) still stands at the forefront of many digital marketing techniques despite the emergence of other channels like social networking and is still a very important source of targeted traffic to websites. This statement is confirmed in many reports, including one from Forrester Research, putting organic web search or natural search engine results at the top of the traffic sources list.
Content is undoubtedly part of the very essence of any website and should be located at the core of every Digital Marketing activity or campaign that you are planning to launch for your brand, product or service. Through content marketing, businesses of any form, kind or size can now have the platform and the ability to reach out to a wider and more global audience to tell their message – the stories of the how, the why and the what of their business.
The proliferation of Digital Marketing tools and their availability for businesses of all sorts, size and niche make it even easier than ever before to drive traffic to your websites. If done right, tools like Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising can drive targeted traffic to your websites, the kind of quality traffic that eventually converts into leads or sales. Conversion is the reason why businesses conduct digital marketing in the first place. Without conversion, all your digital marketing efforts would all just be a waste of time.
As presented in previous articles at Digital Marketing Philippines, there are subtle differences in the optimization techniques and tactics used in SEO and PPC campaigns. Each of these approaches has their pros and cons but many companies have already seen the advantages of complementing their existing SEO campaigns with paid advertising through PPC, particularly with an increase in conversion rates as will be shown later. These companies have seen that cannibalism can be avoided if the PPC and SEO integration is properly managed.
Both SEO and PPC are designed with a common goal in mind: drive targeted traffic to a particular web page. This web page could either be your website’s main homepage, or an independent landing page. However, it would do you no real advantage at all to get all these targeted traffic if no profitable result in terms of lead generation or sales – will come out from these visits. That is why optimizing a targeted landing page is very important for the success of both your PPC and SEO campaigns. Each time a visitor clicks on your PPC advertising...
Content marketing provides a solution to the perennial problem most consumers dislike about traditional marketing – interruption. Traditional ads interrupt them at a point in time when they really do not care or want it. Aside from interruption, most traditional marketing channels do not give the right kind of information consumers want, thus losing the ability to catch their attention or interest to be effective. Providing good and relevant content resolves all these and much more, and the following will give you a more comprehensive look into the dynamic world of content marketing.