As more and more businesses grow more adept and more mature in digital marketing strategies, experts predict 2014 to be a very interesting year for internet marketing. In this note, Digital Marketing Philippines would like to present the following digital marketing trends to watch out this 2014 – and beyond.
The following can show 14 of these metrics that proved to be most important for your digital marketing campaign. These metrics are categorized into three groups, according to the simplified flow of any digital marketing campaign. The following can show 14 of these metrics that proved to be most important for your digital marketing campaign. These metrics are categorized into three groups, according to the simplified flow of any digital marketing campaign
Conducting an audit of your digital marketing campaigns is like a self-check routine that allows you to gain considerable understanding of how your programs are performing and how you can speed things up for your Return of Investment. The following article from Digital Marketing Philippines provides business owners with a guide on how they can effectively conduct a performance audit of their digital marketing campaigns. From there they can gain insightful knowledge of what to do next to further improve their marketing efforts – and take their businesses to the next level.
One of the best ways of generating targeted traffic to your business online is by using Pay-Per-Click (PPC) advertising. If done properly, your ads can generate clicks from online users who are already looking for the kind of products or services your business is already marketing. These types of web visitors have the greatest possibility for conversion as business leads or direct sales – if your landing pages or main websites provide what they are looking for.
Generating traffic is the primary aim of every website, but business owners should be careful and ensure that their digital marketing campaign generates mostly targeted traffic. Ask any traditional salesperson what would be the most important aspect in their day-to-day work would be and most if not all would point to “generating qualified sales leads”, which is what targeted traffic is all about.
Search Engine Optimization (SEO) still stands at the forefront of many digital marketing techniques despite the emergence of other channels like social networking and is still a very important source of targeted traffic to websites. This statement is confirmed in many reports, including one from Forrester Research, putting organic web search or natural search engine results at the top of the traffic sources list.