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10 Useful Tips When Creating Targeted Landing Page for PPC and SEO that Converts

Jomer Gregorio - December 9 2013 - 10:53 AM - Landing Page / PPC / SEM / SEO

The proliferation of Digital Marketing tools and their availability for businesses of all sorts, size and niche make it even easier than ever before to drive traffic to your websites. If done right, tools like Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising can drive targeted traffic to your websites, the kind of quality traffic that eventually converts into leads or sales. Conversion is the reason why businesses conduct digital marketing in the first place. Without conversion, all your digital marketing efforts would all just be a waste of time.

Hard to Ignore Reasons Why You Should Complement SEO with PPC? (Infographic)

Jomer Gregorio - December 6 2013 - 1:20 PM - Infographics / PPC / SEM / SEO

As presented in previous articles at Digital Marketing Philippines, there are subtle differences in the optimization techniques and tactics used in SEO and PPC campaigns. Each of these approaches has their pros and cons but many companies have already seen the advantages of complementing their existing SEO campaigns with paid advertising through PPC, particularly with an increase in conversion rates as will be shown later. These companies have seen that cannibalism can be avoided if the PPC and SEO integration is properly managed.

Why Targeted Landing Page is Important for PPC and SEO?

Jomer Gregorio - December 5 2013 - 11:03 AM - Landing Page / PPC / SEM / SEO

Both SEO and PPC are designed with a common goal in mind: drive targeted traffic to a particular web page. This web page could either be your website’s main homepage, or an independent landing page. However, it would do you no real advantage at all to get all these targeted traffic if no profitable result in terms of lead generation or sales – will come out from these visits. That is why optimizing a targeted landing page is very important for the success of both your PPC and SEO campaigns. Each time a visitor clicks on your PPC advertising...

Comprehensive Look at Content Marketing and Why It’s Important

Jomer Gregorio - December 4 2013 - 11:33 AM - Content Marketing / Digital Marketing / SEO

Content marketing provides a solution to the perennial problem most consumers dislike about traditional marketing – interruption. Traditional ads interrupt them at a point in time when they really do not care or want it. Aside from interruption, most traditional marketing channels do not give the right kind of information consumers want, thus losing the ability to catch their attention or interest to be effective. Providing good and relevant content resolves all these and much more, and the following will give you a more comprehensive look into the dynamic world of content marketing.

The State of Digital Marketing in the Philippines (Infographic)

Jomer Gregorio - December 2 2013 - 11:14 AM - Digital Marketing / Infographics

The Philippines stand among the frontline digital economies in the region. With over 33 million users, the country is the second highest ranking in Southeast Asia and the 6th in the whole of Asia in terms of Internet users according to the Asia Digital Marketing Association (ADMA) and the Internet World statistics. Clearly, the Philippines has a very substantial digital marketing ecosystem that is set to grow exponentially to twice its size now by the year 2016 according to Julian Persaud, Google’s Managing Director in Southeast Asia. This is a very important fact to consider, particularly for business owners...

8 Common Myths About Digital Marketing (Infographic)

Jomer Gregorio - November 29 2013 - 11:45 AM - Digital Marketing / Infographics

Some aspects of Digital Marketing are shrouded in myth and misconceptions perpetrated by detractors who really don’t know any better. Many who have led to believe in these myths continue to grope in the dark, missing the vast opportunities available to them through Digital Marketing. This article attempts to debunk some of the more popular and more common myths related to Digital Marketing in the hope of providing fresh insights to business owners wanting to take their brands, products or services to a higher marketing plane.

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