A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.
Businesses have come to realize the importance of content in their overall marketing strategy and will be a critical piece in their road to success this 2014. Only content marketing can deliver the right kind of information that is focused on your audience – your targeted customers – and the following pronouncements will provide you with a content marketing outlook for 2014.
SEO or Search Engine Optimization still stand at the forefront of harnessing search engine power and driving targeted traffic right into your doorstep. Many business owners still consider SEO as the best digital marketing investment they have ever made, as confirmed by the Email Marketing Industry Census 2013 conducted by Econsultancy and Adestra. The report states that up to 8 out of 10 marketers from various global businesses rate SEO as either excellent or good in terms of ROI (Return on Investment) as compared to other digital marketing options.
The tremendous popularity of social media and the need for more relevant results during online searches for information is driving the next evolution of the Internet. The search for information has gone beyond simply linking from one source to another, but is influenced greatly by recommendations, opinions and suggestions by online peers. A new system needs to evolve so that it can integrate social components with the search for information. The Semantic Web or what experts are also calling the Linked Data Web or Web 3.0 is purported to be the next iteration that will make search more social...
There are distinctive differences between these two resources, particularly on how online users use search engines and social media to get the specific type of information they want. Digital Marketing Philippines attempts to establish these differences as a way of helping marketers and business owners reach their intended targeted audiences for their brands, products or services.
As more and more businesses grow more adept and more mature in digital marketing strategies, experts predict 2014 to be a very interesting year for internet marketing. In this note, Digital Marketing Philippines would like to present the following digital marketing trends to watch out this 2014 – and beyond.