12 Reasons Why Digital Marketing Can Help You Grow Your Business (Infographic)

digital marketing can help grow your business

With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.

For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. Even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads or sales. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.

The following 12 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.

The Infographic:

12 Reasons Why Digital Marketing Can Help You Grow Your Business

1. Because Digital Marketing Levels the Online Playing Field

Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic.

With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.

2. Because Digital Marketing Is More Cost-Effective than Traditional Marketing

Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results. Gartner’s Digital Marketing Spend Report highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.

That is why according to the Gartner survey, 28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them into digital online marketing tools and techniques. HubSpot confirms this as shown in the chart below that confirms how digital marketers get better Cost-Per-Lead (CPL) compared to other marketing channels.

social media and email delivery lower average CPLs 

3. Because Digital Marketing Delivers Conversion

Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.

 

Top Priorities for Digital Marketers in 2013 

 There are several tools and techniques that you can use for your digital marketing campaign such as Search Engine Optimization, social media marketing and email marketing. As seen from the chart below from HubSpot’s 2013 State of Inbound Marketing Report, these three that generate quick and effective communication and interaction with targeted audiences will deliver better-than-average results in terms of higher conversion rates.

social media and search above average lead conversion 

4. Because Digital Marketing Helps Generate Better Revenues

Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.

With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business – opening their doors to better, larger and farther reaching markets both locally and abroad. Google’s Asia-Pacific Head of SME Kevin O’Kane describes the Internet as rocket fuel for growth for small and medium enterprises.

5. Because Digital Marketing Facilitates Interaction with Targeted Audiences

One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure – just like what eMarketer’s report Key Digital Trends for 2014 is saying as shown below.

 real time marketing stats

Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them – gaining their loyalty and trust that you will need when your business begins to grow.

6. Because Digital Marketing Caters to the Mobile Consumer

Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. These mobile devices have become a central part of American life that 91% of adults in the United States always have their devices within reaching distance.

Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions as confirmed by another report from eMarketer.

7. Because Digital Marketing Builds Brand Reputation

The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.

This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

8. Because Digital Marketing Provides better ROI for Your Marketing Investments

With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.

Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase. The key to success in Digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.

9. Because Digital Marketing Earns People’s Trust

Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. In the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.

Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers.

10. Because Digital Marketing Entices People to Take Favorable Action

While social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will entice people to take a favorable action your brand or business intends them to take. Conversion to leads or sales is still initiated and under full control by the website visitor. They are not compelled to do so but digital marketers can make use of clever and innovative ways to entice conversion using Calls-To-Action.

Calls-To-Action specifies what your web visitors should do next – either to sign up, like, download something, call or buy – specific steps that will entice them to perform a favorable action. Innovative forms, buttons and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable action.

11. Because Digital Marketing Makes You Ready for the Internet of Things

The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the Internet. Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets by the year 2020 will actually head to. Digital Marketing will prepare your business towards this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences belonging to this online grid.

12. Because Digital Marketing Ensures Business Survival Online

It is a normal occurrence for brick-and-mortar business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything. Many kinds of people like these come and go, but a targeted few will actually make a purchase and if satisfied, will come back for more on a later date. If you get less of the later and more of the few, sooner or later your brick-and-mortar business will cease to exist.

Your business can be likened to this. Even if you have tons of website visitors but none of them ever convert, your  business will also cease to exist. Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.

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Jomer Gregorio

Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.
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    Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead.

  • http://www.brainpulse.com/ Brainpulse

    Well Jomer! Today aggressive social media, email marketing and integrated marketing, to produce a perfect brand marketing recipe which is ideal for any start up businesses. Thanks for sharing nice information.

  • james

    Wow! thanks for sharing about digital marketing. it is really helpful.

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  • http://www.digitalclasses.in Neeraj Sharma

    nice one article thanks for sharing with us

  • Rashma

    These reasons clearly depicts how Digital Marketing is important. Thanks for the article.

  • http://sanchay.co sheetal

    hi this is sheetal and i have been looking for the quality reasons which digital marketing could its give to a person who wants to star its business I have read many blogs and got many things to read but wasn’t really clear about the no. of benefits that digital marketing would certinly give, Here in this blog the author has given us an amount of benefits that digital marketing will give us. the point which i really like among all these is the one which says ‘digital marketing helps generate revenues’, at the end of day every one is doing business to increase their revenues and it something tatdigital marketing can help you to acheive those targets. You might need to hire a digital makrketing agency for at or you can do it on our own.
    Great blog got so much to learn. thank you so much author.

    • http://jomergregorio.com/ Jomer Gregorio

      Correct Sheetal. Thanks for the comment.

  • http://inboxblueprint2.info/ Nisha Garg

    Hi Jomer,
    Great blog post on the importance of of Digital Marketing. Digital market is essential in today’s world. Digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign is the best example of Digital marketing . Email marketing is also a very personal way of reaching your target customers. Right now I am using “Inbox Blueprint 2.0” and getting amazing results on Digital Marketing.

  • Shwetha Patel

    Great information shared, yes completely agree so digital marketing is enhancing day by day as well it has great future.

  • https://dianaboluk.co.uk/ Param

    This information is very useful while people are confuse in doing seo activities. Today, People are not getting results with any specific tricks. You post is really helpful in doing online marketing work.

  • http://www.legaldianabo.co.uk Tauqeer

    Nice post! This is a very nice that I will definitively come back to more times this year! Thanks for informative post.

    • http://jomergregorio.com/ Jomer Gregorio

      Glad you think so. Thanks for dropping by.

  • https://www.buzzinteractive.co/ Irsa Chaudary

    It is evident that digital marketing services help in growing your business, attract traffic, generate leads, and in selling your product. This is a very informative post that has discussed a lot of things in detail and has given valuable insights to why digital marketing is necessary. Email, content, search and social marketing strategies all aid in acquiring better results as compared to traditional ways, and are essential in the digital marketing world.

  • http://clicksbazaar.com Clicks Bazaar

    Great Blog Neil! Thanks for sharing this key information. I need some help on Digital Marketing Strategy for a healthcare brand in B2C space. Knowing that healthcare services marketing can be a tricky game to play as it does not allow for hard marketing

  • Creative Lavish

    Nice article! Thanks for providing reliable information about digital marketing. One of the top benefits of digital marketing is the fact that it offers measurable results. These days, customers are more interested in a personalized and customized journey for satisfying their needs. This is where digital marketing can be incredibly helpful because it enables you to use the preferences and interests of an individual client for sending them a unique marketing message.

  • https://techreshape.com Zahidah Saleema

    we are in 21 century and use digital marketing to grow up business.

  • Surbhi Agarwal

    This is the most Comprehensive explanation on the topic!
    Really Loved it!!

  • http://www.indeedseo.com Indeed Seo

    I like your pictorial representation about importance of digital marketing for business. As the internet user increase, digital marketing becoming the best choice for business

  • http://www.emarketeducation.in/ eMarket Education

    Great and very useful article!! Points are put into synchronize manner and easily understandable.This will certainly help everyone to grow their business with digital marketing.

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