When it comes to designing and creating a website, some business owners are looking at the prospect from a DIY perspective, in an attempt to skimp on expenses by trying to build the website themselves or through in-house resources. The question is: would that be a really good idea? Will the business really benefit more is website design and development projects are done in-house/DIY-style or outsourced to professionals?

To start building your online presence, you will need an established and optimized website that can attract your targeted audience and convert them into paying customers. We have explained how important a website is through an infographic we have shared earlier – and if you haven’t started on your web project yet, it’s high time for you to do so.

Business owners who have gone through the initial steps of building a good online presence for their brands, products or services have undoubtedly heard about SEO or Search Engine Optimization. For many, SEO means having your site ranked at the top three of search results whenever people look for information related to your business. SEO means gaining more exposure to your business, opening its doors to a larger number of targeted customers. This description of SEO is true in a sense that it describes the goal of having an SEO campaign. But SEO is more than that as it...

The following describe specific steps that you need to take to successfully outsource your web projects to the Philippines and reap the rewards for your business

To help you decide if outsourcing web projects to a 3rd party provider is a wise decision or not, Digital Marketing Philippines presents the following guide that will give business owners an overview of the advantages and disadvantages of outsourcing web projects.

Having a website for your business is the first step but it takes several more very important paces before you can get a very strong online presence. Search Engine Optimization or SEO paves the way to the top of these search results and is a very critical element to your online success. Using the sets of processes that comprise a comprehensive SEO campaign, your business can achieve a higher level of brand awareness and your website can receive its share of targeted visitors.