The Internet has revolutionized the way people all over the world communicate, conduct business, and search information. The term “search” actually connotes a different meaning in this highly interactive and interconnected world.

From a business perspective, existing customers and people wanting to know more about a particular business would likewise search for the company’s official website. It would really be a turn-off if these potential customers can’t find any decent website about your business, except maybe a few listings in online directories that wouldn’t say much about what you have to offer.

There are so many ways on how websites can attract targeted visitors, many of which will be discussed in full detail here at Digital Marketing Philippines. But for now, what will be discussed comprehensively in the next sections are the basics of a very effective Internet marketing campaign, Pay-per-Click Search Engine Marketing (SEM).

If you are an Internet Marketer reading this post you probably are getting good results from free online advertising and other promotional methods. But if you are a serious entrepreneur then you are most likely aware of the principle of value for value. That is, if you want to get something, you must be willing to give something in return. Free promotional methods can bring good results but if you want great results for your business then you should seriously consider trying out paid online advertising methods such as pay-per-click or PPC marketing.

Undoubtedly, Facebook is the strongest force to reckon with in the online and social media sphere, with more than a billion users actively participating in liking, posting, commenting, sharing and doing all the myriad stuff people can do in this social network. Harnessing the potential of those one-billion users for your business however is not as easy at seems. Facebook is about social interaction, and how to bring these users to engage with your content is the trick that would really matter.

You've probably heard of search engine optimization or SEO before. You've probably read somewhere that it is good for business and that if will make your website easily found in search engines such as Google. SEO or Search Engine Optimization is actually a systematic process of making your site become more search engine friendly and relevant to a number of keywords that are related to your market. It’s a continuous process that if done properly can yield good amounts of benefits for your business. So why do we need to use this process for our business?