Some aspects of Digital Marketing are shrouded in myth and misconceptions perpetrated by detractors who really don’t know any better. Many who have led to believe in these myths continue to grope in the dark, missing the vast opportunities available to them through Digital Marketing. This article attempts to debunk some of the more popular and more common myths related to Digital Marketing in the hope of providing fresh insights to business owners wanting to take their brands, products or services to a higher marketing plane.

On-page SEO is the process that you should integrate in your internet marketing campaign. The process involves optimizing your website not only to work your way around search engine algorithms but also to connect successfully with your targeted visitors. The process goes beyond keyword densities or specifying meta tags as what many people think on-page SEO is. It is so important that it can practically define success or failure not only in search engine rankings but in your overall internet marketing campaign as well.

The tremendous popularity of social media may lead internet marketers to think that running Pay-Per-Click (PPC) advertising campaigns is not profitable anymore or is not delivering desired results. Contrary to this misconception, PPC ads still generate a great amount of targeted traffic which, according to Powered by Search, may reach figures of up to 64.6% of clicks from commercial keyword searches.

There are several aspects in considerations in SEO but one of the most important areas of focus is On-Page SEO. Also termed on-site SEO, on-page SEO involves optimizing internal elements of your website pages to make them more search engine friendly. If you’re planning on using SEO as an integral part of your Internet Marketing campaign, it would be to your greatest advantage to have a clear understanding of the basics and importance of On-page SEO.

Keyword research is probably the most important aspect in any Internet marketing or Search Engine Optimization campaign, and one that business owners wanting to succeed in the online market should never ignore. The following will tell you exactly why.

When it comes to designing and creating a website, some business owners are looking at the prospect from a DIY perspective, in an attempt to skimp on expenses by trying to build the website themselves or through in-house resources. The question is: would that be a really good idea? Will the business really benefit more is website design and development projects are done in-house/DIY-style or outsourced to professionals?