In the strictest technical sense, an infographic is basically a visual rendition of data or information using charts, graphs, pictures and other visual elements that can be used as a representation of information. Infographics have become very effective tools in visualizing information into graphical form that is more digestible and popular among the online community, making it an effective digital marketing tool for business owners and digital marketers.
It is a known fact the people really love to share their pictures and other images online. Just look at any Facebook wall and you’ll see feeds from posts, status updates, plus a couple or two of notices from Pinterest and Instagram here and there. And if you look closely, you’ll soon notice that these posts with visual components like pictures, graphics and videos get more likes, comments and shares than purely text-based updates.