In a survey of 202 respondents, primarily composing of B2B and hybrid B2B companies, Influtive and Konye Marketing discovered that customer marketing has become an integral marketing strategy and that it is on the rise. Businesses are no longer solely focused on bringing new customers – they are trying to retain existing consumers of their business.
Their research report “The State of Customer Marketing 2017” states that 93% of these organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the area for 2017. With only 61% of them satisfied with the results of their current customer marketing efforts, there is a great chance of growth in the customer marketing arena.
Here are 8 customer marketing trends that are likely to transpire in 2017, and in the coming years.
Download this infographic.
Embed Our Infographic On Your Site!
More contents from our site
Latest posts by Jomer Gregorio (see all)
- Search Engine Optimization Trends 2021 – Mid-Year Report (Infographic) - September 24, 2021
- Digital Marketing Trends 2021 – Mid-Year Report (Infographic) - September 14, 2021
- Benefits of White Label Link Building Services to SEO Agencies (Infographic) - August 30, 2021