Russia’s war in Ukraine and the increase in central bank rates continue to have a negative impact on economic growth worldwide. Global inflation is anticipated to decrease from 8.8%...
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Business owners always look for better ways to expand their reach and create a consistent brand message across multiple channels. If you are one, cross-channel marketing strategies could be the...
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Reels are the new big thing in social media. The feature gained popularity with the rise of short-form video content on platforms like Instagram and TikTok.
The idea of short-form, vertical...
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It’s another year, and with it comes a new set of content marketing trends that companies should look out for. Two years after the pandemic, the content game has become...
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Have you ever answered a brand’s Twitter poll? Or comment on a YouTube video after you were asked to share your thoughts on a topic? If yes, then you have...
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The Google algorithm determines which websites rank high on the search engine results page (SERP). But with billions of web pages to crawl and evaluate, Google needs a little help...
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Google historically had a “paged” search engine results page (SERP). So when users scrolled down to the end of the page, they had to click on the page number at...
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There is no denying the power of digital marketing. There are over 5.11 billion unique mobile users in the globe today, which make up 65% of the total population....
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In 2023, digital marketers anticipate that online search behavior will continue to evolve. This will alter how businesses approach search engine optimization (SEO). It compels brands to implement appropriate strategies...
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Content continues to be an elite digital marketing tool. Blog posts, infographics, and videos have become impactful in establishing a solid online presence. Content’s primary purpose is to drive site...
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