A common trait that makes digital marketing quite challenging is no other than its dynamic nature. In order to bring better results, experts in this type of marketing continuously develop fresh ideas and concepts that often overshadow the existing ones. Several factors such as sudden changes in customer preferences, competition, and recent trends on the internet, may prompt specific updates within its established methods and systems. This is the reason why many businesses nowadays tend to unintentionally commit mistakes when practicing digital marketing.
While some of these can be tolerable at times, there are five specific digital marketing mistakes that every marketer should avoid. Remember that the purpose of digital marketing is to spread public awareness to a product or service, and to ultimately drive more customers in the long run. Such mistakes that are going to be mentioned in this infographic can do the other way around which is obviously detrimental in any form of business.
Mistake #1: Starting a digital marketing campaign without a documented strategy
Just like other types of marketing, a careful and documented strategy is one deciding factor that can make or break a whole digital marketing campaign. Failure to create a documented strategy is also a waste of opportunity especially when it comes to overcoming fellow competitors. Based on recent statistics on Hubspot, only 32% of marketers in the B2B sector are willing to invest some time in preparing concrete and detailed marketing strategy. In other words, planning for a digital marketing campaign is already a tool that can be used to overcome competition in the world of commerce.
Mistake #2: Not having a clear definition of target buyers
Defining target buyers is crucial in digital marketing. While this may sound like a no-brainer, understanding consumers on a deeper level further enhances the success of a digital marketing campaign. It doesn’t just revolve around determining basic data on customers such as preferences and demographics. One popular method of appropriately defining target buyers is by creating a “buyer persona.”
A buyer persona is like a paragon or almost perfect representation of an ideal target buyer. Having a buyer persona makes a business more capable of knowing or predicting the needs of their customers which could help a lot when implementing digital marketing strategies.
On the other hand, not having a clear definition of target buyers can bring a negative impression to a business, restricting its ability to provide quality customer experience.
Mistake #3: Failure to establish a connection to customers online
The core of digital marketing lies in the widespread use of the internet. Thanks to modern technology, digital marketers can now take advantage of multiple online platforms to increase brand awareness and attract potential customers.
People are now becoming more and more reliant on the internet that it can influence their buying decisions as well. In fact, Google research suggests that 93% of consumers read online reviews for local businesses. If they’re quite satisfied with the reviews, there’s a good chance that they will also leave out some positive comments as well. Letting these comments unanswered, especially those that involve questions and urgent queries, is another example of a grave mistake that a marketer can commit.
It is highly essential for a business to establish a connection to customers as a way to maintain their loyalty. Answering feedbacks, suggestions, and even complaints must be done consistently.
Mistake #4: Spending too much money on Online Ads
Many greenhorn businesses tend to have a false belief that investing tons of money in online ads is a shortcut for accumulating customers and augmenting sales. What they don’t know is that advertisements are no longer enough to support your marketing goals. While it’s not technically a waste of time and money, combining paid ads with advanced digital marketing techniques like SEO and content marketing is much more efficient and effective over the long run.
Mistake #5: Neglecting to assess the analytics
It’s impossible to determine the success of a digital marketing campaign without assessing the overall results and performance of every input. Social media posts and blogs should be evaluated by using web analytics tools like Google Analytics or SEMrush. Having the numbers that measure or describe the success of every content and campaign can provide an indicator of whether changes in the current digital marketing strategy must be applied.
Taking advantage of opportunities as well as preparing and sticking to an updated strategy are the keys to a successful digital marketing campaign. Are you an aspiring business owner? Be mindful of these digital marketing mistakes to ensure that you’re definitely on the right track towards having more customers and increased business growth!
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.