Business owners and newbie marketers debuting in this brave new world of Digital Marketing will ultimately come across this primary element in their campaigns – paid online advertising. At the forefront is of course Adwords, owned and operated by none other than Google itself. The online giant dominated the US paid search ad spend at

Digital Marketing Philippines presents this comprehensive look at the movers and trends that will shape the future of digital marketing in 2016 and beyond.

People from around the world might be wondering what the fuzz is all about this AlDub phenomena. It has swept the social media world by supertyphoon – first surpassing the tweets for MTV’s Video Music Awards for 2015 with the #AlDubEBforLove hashtag, then a whopping record-breaking 41 million tweets posted for #ALDubEBTamangPanahon hashtag, surpassing the

The Digital Marketing world has been abuzz with chatter and trending discussions about the long-awaited new Google Penguin update since 2014. If one would analyze all these ongoing topic, he would eventually derive the fact that the most important key word aside from Penguin itself would be – Real Time. Over the last few years,

Generating leads – lots of it – is a dream most, if not all, businesses would like to achieve. They rely of the effectiveness of their marketing strategies to generate the kind of leads that convert and bring them profit. But with the changing of the times and advent of digital marketing, businesses are inundated

The following delves into the viability of use of low to no search volume for SEO to give you a deeper insight on whether such practices would be a worthwhile.