In today’s uber-saturated internet sphere, leveraging the right format that appeals most to the market is extremely crucial for businesses to thrive and survive. And for most digital...
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Many beginners in digital marketing nowadays discount the effectiveness of email marketing in the acquisition of new customers and building their brand presence. Despite the unmistakable rise of...
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Content ideation, i.e. the process of coming up with great content ideas that will be helpful and interesting for the target audience, is one of...
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Fake news – the ever-present term that has been causing a ruckus in every aspect of today’s society, is one of the main concerns in the business industry – particularly...
Continue readingThe term “Contextual advertising” – though sounds new to the ears – is one of the fastest growing forms of online advertising being leveraged by many companies of...
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Targeting the right set audience is extremely crucial to the success of your business. As they said, marketing has always been about connecting with the right audience in...
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Generating high-quality leads is perhaps the most difficult challenge in the digital marketing world. In fact, the 2017 State of Inbound report from HubSpot revealed...
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In this day and age, the opportunities for businesses to advertise their brand seems pretty endless. The advertising platforms that can be instantaneously utilized ranges from digital to...
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The General Data Protection Regulation (GDPR) is one of the hottest topics across multiple industries these days – including the digital marketing field. Implemented on May 25,...
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For most business owners, brand visibility is a vital component of success and remains one of the unchanging aspects of marketing. That’s why in this digital era, businesses that have...
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