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Digital Marketing

14 Most Important Metrics to Focus in Your Digital Marketing Campaign (Infographic)

Jomer Gregorio - December 20 2013 - 11:02 AM - Digital Marketing / Infographics

The following can show 14 of these metrics that proved to be most important for your digital marketing campaign. These metrics are categorized into three groups, according to the simplified flow of any digital marketing campaign. The following can show 14 of these metrics that proved to be most important for your digital marketing campaign. These metrics are categorized into three groups, according to the simplified flow of any digital marketing campaign

How to Audit the Performance of Your Digital Marketing Campaign

Jomer Gregorio - December 19 2013 - 9:57 AM - Digital Marketing

Conducting an audit of your digital marketing campaigns is like a self-check routine that allows you to gain considerable understanding of how your programs are performing and how you can speed things up for your Return of Investment. The following article from Digital Marketing Philippines provides business owners with a guide on how they can effectively conduct a performance audit of their digital marketing campaigns. From there they can gain insightful knowledge of what to do next to further improve their marketing efforts – and take their businesses to the next level.

The Importance of Targeted Traffic to Your Digital Marketing Campaign

Jomer Gregorio - December 12 2013 - 11:07 AM - Digital Marketing / Web Traffic

Generating traffic is the primary aim of every website, but business owners should be careful and ensure that their digital marketing campaign generates mostly targeted traffic. Ask any traditional salesperson what would be the most important aspect in their day-to-day work would be and most if not all would point to “generating qualified sales leads”, which is what targeted traffic is all about.

Comprehensive Look at Content Marketing and Why It’s Important

Jomer Gregorio - December 4 2013 - 11:33 AM - Content Marketing / Digital Marketing / SEO

Content marketing provides a solution to the perennial problem most consumers dislike about traditional marketing – interruption. Traditional ads interrupt them at a point in time when they really do not care or want it. Aside from interruption, most traditional marketing channels do not give the right kind of information consumers want, thus losing the ability to catch their attention or interest to be effective. Providing good and relevant content resolves all these and much more, and the following will give you a more comprehensive look into the dynamic world of content marketing.

The State of Digital Marketing in the Philippines (Infographic)

Jomer Gregorio - December 2 2013 - 11:14 AM - Digital Marketing / Infographics

The Philippines stand among the frontline digital economies in the region. With over 33 million users, the country is the second highest ranking in Southeast Asia and the 6th in the whole of Asia in terms of Internet users according to the Asia Digital Marketing Association (ADMA) and the Internet World statistics. Clearly, the Philippines has a very substantial digital marketing ecosystem that is set to grow exponentially to twice its size now by the year 2016 according to Julian Persaud, Google’s Managing Director in Southeast Asia. This is a very important fact to consider, particularly for business owners...

8 Common Myths About Digital Marketing (Infographic)

Jomer Gregorio - November 29 2013 - 11:45 AM - Digital Marketing / Infographics

Some aspects of Digital Marketing are shrouded in myth and misconceptions perpetrated by detractors who really don’t know any better. Many who have led to believe in these myths continue to grope in the dark, missing the vast opportunities available to them through Digital Marketing. This article attempts to debunk some of the more popular and more common myths related to Digital Marketing in the hope of providing fresh insights to business owners wanting to take their brands, products or services to a higher marketing plane.

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