How to Find a Suitable White-label SEO Agency (Infographic)


Search Engine Optimization (SEO) has emerged as one of the topmost effective Digital Marketing tools that businesses and organizations can harness to expand their organic reach and connect with their targeted audiences. This is highly evident in the more than 61% of marketers who believe in the efficacy of SEO as a marketing staple worth prioritizing.

With a growing market wanting to level up in the SEO playing field, many Digital Marketing providers and agencies could not cope up with the demands of this highly volatile and dynamic market. Many need the support of capable White Label SEO service providers to beef up the SEO campaigns the render for their clients – without having to deal through all that nitty-gritty stuff involved in SEO work.

It’s a good thing that White Label SEO service providers and agencies do exist. They are ready to execute all the heavy lifting for you, meticulously make plans with you, and implement these plans for your client’s success journey towards the top of the rankings. The following describes how you can find a suitable White Label agency that can work with you towards SEO success.


white label seo


What is a White Label SEO Agency?

A White Label SEO Agency is a digital marketing service provider that allows companies to outsource of subcontract SEO-specific activities for a specific length of time. These outsourced services would allow digital marketing companies to immediately plan, execute, and scale up their SEO campaign operations for their clients in significantly less time.

These White Label SEO Agencies are composed of readily-available teams of skilled managers and staff that can immediately be deployed to professionally plan and execute a solid and effective SEO campaign for your digital marketing clients in your name.


Why Hire a White Label SEO Agency?

The benefits you can get from hiring a White Label SEO agency include but are not limited to:

  • Deliver high-quality SEO work for your clients while maintaining your digital marketing company brand, without necessarily executing required daily SEO activities yourselves
  • Be able to launch effective SEO campaigns that are more cost-effective than Pay-Per-Click (PPC) marketing, even if you lack the internal resources and capabilities within your digital marketing team
  • Get better SEO results for your clients and ensure they get the top spots in search results by working in tandem with a competent and capable White Label SEO Service provider.
  • You can immediately scale up or scale down SEO-related activities depending on the current situation and the digital marketing needs of your clients.


How Should a Suitable White Label SEO Agency Execute their Services?

Ranking at Google’s Top Spots – that’s what your digital marketing agency would like to achieve. It is the sole purpose of your existence. But you can only get there if you can execute SEO campaigns effectively at the fastest possible time.

When choosing for a suitable White Label SEO Agency to work with you on your client’s SEO projects, you should look for a provider that executes projects in the following manner:

  • Preliminary Consultation – The agency should have Project Managers who will get in touch with you and your clients for an initial consultation and gather all necessary information, requirements, and expectations. This is an indication that the agency is goal and results-oriented.
  • SEO Audit and Website Health Check – The agency should be able to perform a comprehensive SEO audit and website health check of your client’s website. They should be able to gauge how your client’s current online presence is performing, identify issues and vulnerabilities, and determine its overall health.
  • SEO Recommendations – The agency should be able to provide a comprehensive SEO recommendation report, which should include a keyword research summary and a strategic plan to achieve optimum SEO performance for your clients.
  • Product and Services Development – The agency should have an extensive array of ready-made solutions and recommended services that can deliver the targeted results. Should there be specialized needs by your clients, the agency should be able to develop products and services that can suit these special requirements.
  • Team Assignment and Delegation – The agency should have specialized teams of digital marketing experts that are led by experienced and responsible Project Managers to give your customers White Label SEO client support.
  • Timelines and Milestones – The agency should be able to provide you with a comprehensive schedule outlining all key milestones and expected updates and deliverables at these specific periods. You should have complete visibility of all activities, monitor progress, and receive a detailed White Label report of accomplishments.


What Services Should You Receive from Your White Label SEO Agency?

The suitable White Label SEO Agency that you should look for to work with you on your client’s SEO projects should be able to provide you with the following turnkey White Label SEO services:

  • Website Audit and Health Check
    • SEO analysis of current website
    • Ranking analysis to identify ranking opportunities
    • Competition analysis
    • Identify Issues and Vulnerabilities
    • Health Check and Audit Report
  • Keyword Research
    • Comprehensive keyword research and analysis
    • Keyword identification based on audience intent
    • Keyword groupings and sub-groupings
  • On-Page Optimization
    • Metadata optimization
    • Schema markup
    • Content Optimization
    • Regular On-page SEO health check
  • Link Building
  • High-Quality Content Creation
  • Tracking and Monitoring
    • Performance monitoring through analytics
    • Provision of a branded dashboard showing SEO progress
    • Lead tracking through contact forms and site widgets


What Should You Look For in a  White Label SEO Agency?

With many digital marketing agencies and service providers offering their SEO services, you should select a White Label SEO Agency with the following attributes:

  • Dedicated Project Managers – The agency should be able to assign a dedicated Project Manager to give your account the focus, attention, and support it deserves. The Agency’s Project Management team should be trained not only in their knowledge and specializations, but they should also be trained in proactive communication and excellent customer service at all times.
  • White Label SEO Dashboard – The Agency should be able to provide you full visibility of your SEO campaign activities to give you a running gauge of your campaign performance. Data should be available at any time, and the agency should be capable of reporting all works in progress.
  • High-Trained and Skilled Staff in SEO Knowledge – The Agency’s SEO team should be composed of highly trained digital marketing professionals who are well adept in all matters about SEO. They should also be knowledgeable and updated with the latest trends, strategies, and workflows in SEO.
  • Operations Scalability and Growth – The White Label SEO Services that your agency is providing should be scalable and modular. It should provide various solutions packages at scale, giving you more room to negotiate with your clients, and allowing you to finally agree on an arrangement that will benefit all.
  • Good Reputation Among Past Customers – Your White Label SEO Agency should have good reviews, feedback, and success stories from their previous and existing clients and partners. This is an indication that you can develop a long-lasting client relationship that is truly valuable in this highly volatile digital world.


When you decide to work with a White Label SEO Service provider to boost your digital marketing offerings, you should execute a good selection process and perform a systematic approach in selecting the most suitable agency for the job.

Once you’ve selected the most suitable White Label SEO Agency to work with you on your client’s projects, you now have a highly-effective tool that you can immediately wield effectively at your disposal. With such a tool, you can continuously deliver high-quality SEO services that generate results – without the drain on your resources and competencies.

Jomer Gregorio

Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.