The marketing landscape has changed a lot since the first marketing activity has been executed in the business scene. Nowadays, almost all companies have been utilizing more and more data from the market than they ever did in the past several years. Though marketing always used data ever since its integration with technology has allowed many companies to work more efficient with bigger data sets.
With 78% of marketers saying that data-driven marketing is embedded or strategic in the overall success of their marketing campaign, there is no denying that this concept is getting more popular. Interested in using this strategy in your own business? Then join us as we discuss the meaning of data-driven marketing and its implication in many businesses today.
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