The world as we know it continues to evolve: almost all industries are consistently challenged with the need to realign their organizations to the changing demand of the market, and as such, adopting the latest digital platforms has become imperative nowadays.
In the Philippines, the digital marketing landscape continues to expand as the number of Filipinos who chooses digital media over traditional channels increases. Last 2016, the internet penetration in the country has increased to 46%, up from 44% in 2015. This steady increase in internet access is predicted to transcend this year and poses a lot of opportunities for all Filipino Digital Marketers.
With 2017 fresh in the air, Digital Marketing Philippines presents to you in this infographic that heralds the trends and shifts that will take surely change the face of Digital Marketing in the Philippines in 2017.
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