Pinterest X Shopify Expands: A New Era of Social Commerce


In an era when the digital marketplace is evolving at an unprecedented pace, businesses are compelled to seek innovative methods to improve their online visibility. One example is the expansion of the partnership between Pinterest and Shopify. 

In April 2021, Pinterest expanded its partnership with Shopify to include 27 new countries, including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK. The bigger Pinterest X Shopify partnership offers businesses a smooth avenue for extending their global outreach, complementing their social media efforts, website improvements, and digital marketing endeavors.

Pinterest and Shopify’s partnership presents an invaluable opportunity for 1.7 million global Shopify merchants to exhibit their offerings on a widely-used social media platform. This collaboration transforms their products and services into easily purchasable pins, streamlining the consumer shopping experience.

pinterest shop image

Image from Pinterest Newsroom Archive

Get to Know More About Pinterest and Shopify

Pinterest is a social media channel that has long served as a visual platform for users seeking fashion, home decor, and recipe inspiration. Its highly visual nature and vast user base have made Pinterest a significant resource for brands and businesses looking for ways to engage with audiences and drive sales.

On the other hand, Shopify is a premier e-commerce platform that enables entrepreneurs and companies of all sizes to build, launch, and scale their digital stores with ease. Its robust suite of features include website-building tools, secure payment processing, and powerful analytics. Shopify is one of the go-to choices for merchants seeking to establish a strong online presence.

What is Pinterest X Shopify Collaboration?

There is no denying that online transactions have become even more integral to the market. Hence, it is no longer surprising to see more people preferring to shop online over visiting brick-and-mortar stores.

A report revealed that global online retail sales are growing 18.8% annually, which amounts to approximately $52.2 trillion. 

76% of US adults shop online

Image from Exploding Topics

As a response to this growing demand, industry giants like Pinterest have expanded their partnership with Shopify. Started in March 2020, Pinterest’s partnership with Shopify aims to close the gap between inspiration and purchase while supporting merchants, particularly small and medium-sized enterprises. 

This collaboration enabled merchants to capitalize on the growing trend of discovery-driven shopping. Shopify echoed this sentiment, highlighting the importance of social commerce in today’s competitive retail landscape. 

The Benefits of the Pinterest x Shopify Collaboration 

By combining Pinterest’s focus on inspiration and discovery with Shopify’s e-commerce facilities, this collaboration creates new opportunities for merchants, such as:

  • Expanded Reach – The expansion can help merchants gain access to Pinterest’s vast user base, which allows them to showcase their products to a broader audience. 
  • Enhanced Discoverability – Pinterest x Shopify collaboration allows businesses to transform their products into shoppable Product Pins, enhancing their product or service’s discoverability. 
  • Dynamic Retargeting – This feature provides merchants with an opportunity to reconnect and re-engage with users who have previously shown interest in their brand.
  • Streamlined Shopping Experience – Users can discover products on Pinterest and make purchases directly through Shopify-enabled Product Pins, eliminating unnecessary steps in the purchasing journey.
  • Targeted Advertising – Merchants can gain access to advanced targeting options, enabling them to reach relevant audiences based on interests, behaviors, and demographics. 
  • Data Insights and Analytics – Pinterest and Shopify’s robust analytics tools provide merchants with valuable insights into customer behavior, preferences, and purchasing patterns. 
  • Seamless Integration – The Pinterest x Shopify integration allows Shopify merchants to sync their product catalogs with Pinterest, which enables them to create shoppable pins directly on the virtual discovery platform.
  • Global Expansion Opportunities – The availability of the Shopify Pinterest channel in new countries opens opportunities for merchants to expand their businesses into international markets. With access to diverse audiences worldwide, merchants can capitalize on emerging market trends and cultural preferences.

The Future of Social Commerce

As the world continues to embrace e-commerce, social media plays an increasingly integral role in the shopping journey. The Pinterest X Shopify partnership represents a forward-thinking approach to meeting the needs of merchants and consumers alike. 

With access to a global audience, innovative tools, and the ability to outsource social media management, merchants are well-positioned to thrive in this new era of social commerce. By harnessing the power of visual discovery and social engagement, merchants can reach new heights of success while consumers enjoy a more immersive and seamless shopping experience. 

Strategies to Harness the Potential of Pinterest X Shopify Collaboration

The consortium of Pinterest and Shopify is a goldmine for the e-commerce industry. But for a company to take advantage of this partnership, a strategy must be implemented. Below are some of the best strategies you can undertake to leverage these platforms’ collaboration. 

  • Set up your Pinterest business account. Create a professional profile to showcase your brand, products, and services on Pinterest. This can enable engagement and allow brands to reach a wider audience.
  • Craft Pinterest boards that are relevant to your audience. Curate boards that align with your audience’s interests and needs. Your board must feature compelling content that resonates with them to foster engagement and loyalty.
  • Make your Pins discoverable. Optimize your Pins with relevant keywords, descriptions, and high-quality visuals to increase visibility and attract more users to engage with your content.
  • Promote your Pinterest account on your Shopify store. Integrate Pinterest buttons or widgets on your Shopify site to encourage visitors to follow your Pinterest profile, enhancing brand visibility and driving traffic to your Pinterest boards.
  • Invest in Pinterest Ads. Utilize Pinterest’s advertising platform to promote your Pins to a targeted audience, boosting visibility, driving traffic to your website, and increasing conversions effectively.

Want to Leverage Pinterest X Shopify Collaboration?

Leveraging Shopify’s integration with Pinterest can be a valuable but complex task that some may find challenging to execute successfully. To help you navigate and maximize this partnership expansion, consider seeking assistance from digital marketing experts like Digital Marketing Philippines (DMP). 

We are an SEO outsourcing company that offers not only SEO solutions but also social media management, allowing businesses to focus on much more critical operations. At DMP, we offer SEO and social media services that empower businesses, especially small and medium-sized ones, to enhance their operations and boost their growth without incurring prohibitive costs. Visit our website at and learn more about our services. 


Jomer Gregorio

Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.