Category: Social Media

SEO is Overtaking Hashtags in Social Media Visibility featured image

SEO is Overtaking Hashtags in Social Media Visibility

February 21, 2024

For years, hashtags have been a go-to strategy for improving social media visibility, particularly on platforms like Instagram. However, the narrative is changing. Hashtags, it seems, are no longer the...

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Stats on Facebook Reels Marketers Cannot Ignore (Infographic)

February 19, 2024

The social media giant Facebook is a popular digital marketing tool, attracting businesses to its 3.049 billion active monthly users. While its popularity brings increased competition, brands can stand...

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How Video SEO Will Influence Digital Marketing in 2024 featured image

How Video SEO Will Influence Digital Marketing in 2024

January 11, 2024

Video SEO remains the cornerstone of content marketing’s future. It offers distinct opportunities to disseminate information, share stories, and forge connections while deeply engaging with audiences. Amidst changing trends, consumers’...

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Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing featured image

Viral Vibes in 2024: How to Elevate Your Business’ Social Media Marketing (Infographic)

January 10, 2024

Social media marketing (SMM) is a type of digital marketing and e-marketing that involves leveraging social media platforms to promote a brand, increase sales, and drive web traffic. SMM revolves...

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How to Effectively Use Hashtags in Your 2023 Social Media Campaigns

How to Effectively Use Hashtags in Your 2023 Social Media Campaigns?

October 24, 2023

Trends heavily influence social media and are significant in shaping the content and conversations that will dominate these platforms. Hence, following and engaging social media trends helps boost your business’s...

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Social Commerce: Should You Try It?

October 6, 2023

People’s feelings about shopping vary widely based on personal preferences, interests, and circumstances. But without a doubt, many people treat shopping as the perfect way to spend their free time,...

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How Outsourcing Social Media Provides Competitive Advantage

How Outsourcing Social Media Provides Competitive Advantage

September 29, 2023

It doesn’t matter if you manage a huge national corporation or a small local business. The use of social media is not only a fad. It is a crucial component...

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Foster Brand Connections with Podcasts Featured Image

Foster Brand Connections with Podcasts (Infographic)

September 21, 2023

Podcasting is slowly becoming a top digital marketing channel for brands. This is supported by the NP Digital data showing 92% of companies increasing their podcasting budget in 2023. 

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Maximize Visibility with Combined SEO and Social Media Strategy featured image

Maximize Visibility with Combined SEO and Social Media Strategy

September 14, 2023

Organizations have numerous digital marketing strategies to explore and use to their advantage. Two of the very popular techniques today include search engine optimization (SEO) and social media marketing.

SEO...

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Recommendation Media Reshapes the Social Media Game featured image

Recommendation Media Reshapes the Social Media Game (Infographic)

June 6, 2023

The COVID-19 pandemic has changed the way people consume digital media. With these shifts came the rise of a new social media culture that places more emphasis on the content...

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