Category: Social Media

What Does a Social Media Manager Do? featured image

What Does a Social Media Manager Do?

June 5, 2024

Social media management is a critical component that can enhance your digital presence. Mastering its fundamentals is essential to ensure that all your content aligns with your target demographics and...

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Facebook Marketing in 2024 - What You Need to Know

Facebook Marketing in 2024 – What You Need to Know

April 3, 2024

Facebook’s organic reach has seen a notable decline over the years. In July 2023, the average engagement rate of an organic post ranged from 2.58% down to 1.52%. 

The decrease...

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SEO is Overtaking Hashtags in Social Media Visibility featured image

SEO is Overtaking Hashtags in Social Media Visibility

February 21, 2024

For years, hashtags have been a go-to strategy for improving social media visibility, particularly on platforms like Instagram. However, the narrative is changing. Hashtags, it seems, are no longer the...

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Stats on Facebook Reels Marketers Cannot Ignore (Infographic)

February 19, 2024

The social media giant Facebook is a popular digital marketing tool, attracting businesses to its 3.049 billion active monthly users. While its popularity brings increased competition, brands can stand...

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How Video SEO Will Influence Digital Marketing in 2024 featured image

How Video SEO Will Influence Digital Marketing in 2024

January 11, 2024

Video SEO remains the cornerstone of content marketing’s future. It offers distinct opportunities to disseminate information, share stories, and forge connections while deeply engaging with audiences. Amidst changing trends, consumers’...

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Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing featured image

Viral Vibes in 2024: How to Elevate Your Business’ Social Media Marketing (Infographic)

January 10, 2024

Social media marketing (SMM) is a type of digital marketing and e-marketing that involves leveraging social media platforms to promote a brand, increase sales, and drive web traffic. SMM revolves...

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How to Effectively Use Hashtags in Your 2023 Social Media Campaigns

How to Effectively Use Hashtags in Your 2023 Social Media Campaigns?

October 24, 2023

Trends heavily influence social media and are significant in shaping the content and conversations that will dominate these platforms. Hence, following and engaging social media trends helps boost your business’s...

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Social Commerce: Should You Try It? featured image

Social Commerce: Should You Try It?

October 6, 2023

People’s feelings about shopping vary widely based on personal preferences, interests, and circumstances. But without a doubt, many people treat shopping as the perfect way to spend their free time,...

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How Outsourcing Social Media Provides Competitive Advantage

How Outsourcing Social Media Provides Competitive Advantage

September 29, 2023

It doesn’t matter if you manage a huge national corporation or a small local business. The use of social media is not only a fad. It is a crucial component...

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