In recent years, Social Media has risen from being a mere fad to becoming a powerful and highly effective digital marketing tool that small, medium, and even large enterprises and brands can add to their marketing arsenal. The figures that support this can’t be wrong. As much as 97% of the elite Fortune 500 companies
To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner. Successful businesses, however, are seeing social media in a different light. Many have seen
Social interaction has long been regarded as one critical factor to human survival. This fact has been verified through many studies for decades, with the most recent one published in The Journal of Health and Social Behavior in 2010, which cited that “…social relationships affect a range of health outcomes, including mental health, physical health,
Ever-changing, fast advancing, and rapidly growing – these words perhaps best describe the social media landscape we’re all witnessing nowadays. Of all digital channels, there is, social media platforms are arguably the most aggressive ones when it comes to introducing new features aimed to help their users to connect, communicate, and share content with their
With 2019 fresh and new, it can be said that most businesses and digital marketers are starting to finalize their strategy for this year, while some might still determining the budget they’ll be willing to invest across channels they are already or planning to leverage in the next 12 months. Before you decide which digital
When it comes to marketing a brand or business, one of the most debated subjects is what kind of strategy would work to meet organizational goals. In digital marketing, website traffic is among the top priorities of any company, and a ton of research goes to identifying the best strategy that can significantly boost traffic.