Podcasting is slowly becoming a top digital marketing channel for brands. This is supported by the NP Digital data showing 92% of companies increasing their podcasting budget in 2023.
Organizations have numerous digital marketing strategies to explore and use to their advantage. Two of the very popular techniques today include search engine optimization (SEO) and social media marketing.
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The COVID-19 pandemic has changed the way people consume digital media. With these shifts came the rise of a new social media culture that places more emphasis on the content...
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In today’s era of social media, consumer dialogues are more open than ever. This internet characteristic unlocks countless possibilities for businesses to better understand their audience. Exploring conversations about your...
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Reels are the new big thing in social media. The feature gained popularity with the rise of short-form video content on platforms like Instagram and TikTok.
The idea of short-form, vertical...
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It is now easier and more affordable for businesses of all sizes to attract, engage, and convert new audiences. And this is thanks to contemporary techniques like collaborative marketing that...
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GIFs and Reels are among the online video content that plays a vital role in the modern business marketing landscape. GIFs are image files that exhibit a series of images...
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If you are not using social media sites like Facebook, Instagram, or LinkedIn, you're missing out on the opportunity to engage your target market. When you outsource social media marketing,...
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Online videos have been a popular alternative for cabled channels since the rise of YouTube. In July 2022, streaming occupied 34.8% of US TV time, according to a report by...
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TikTok marketing campaign, business entities need to evaluate whether it is worth their time and efforts. If you want to learn more. Click Here!
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