In recent years, Social Media has risen from being a mere fad to becoming a powerful and highly effective digital marketing tool that small, medium, and even large enterprises and brands can add to their marketing arsenal. The figures that support this can’t be wrong. As much as 97% of the elite Fortune 500 companies
To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner. Successful businesses, however, are seeing social media in a different light. Many have seen
Social interaction has long been regarded as one critical factor to human survival. This fact has been verified through many studies for decades, with the most recent one published in The Journal of Health and Social Behavior in 2010, which cited that “…social relationships affect a range of health outcomes, including mental health, physical health,
When it comes to marketing a brand or business, one of the most debated subjects is what kind of strategy would work to meet organizational goals. In digital marketing, website traffic is among the top priorities of any company, and a ton of research goes to identifying the best strategy that can significantly boost traffic.
As an evolving platform, we expect nothing less from the social media sphere in 2018. However, before you join the bandwagon, there are several trends which you need to know to maximize the potential of social media in your business. To help you out, we have compiled in this infographic the six trends that will shape the face of social media marketing in 2018.