Meta has launched its newest artificial intelligence (AI) assistant – Meta AI. Powered by Llama 3, the company’s open-source language model, Meta AI combines artificial intelligence and augmented reality technologies...
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In an era when the digital marketplace is evolving at an unprecedented pace, businesses are compelled to seek innovative methods to improve their online visibility. One example is the expansion...
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Social media management is a critical component that can enhance your digital presence. Mastering its fundamentals is essential to ensure that all your content aligns with your target demographics and...
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Facebook’s organic reach has seen a notable decline over the years. In July 2023, the average engagement rate of an organic post ranged from 2.58% down to 1.52%.
The decrease...
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Twenty-two percent of consumers use social media to discover new products. Meanwhile, sixty-eight percent of consumers utilize social media to stay updated on brands’ products and services, emphasizing...
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The options of where and how to build internet visibility are numerous, yet marketing budgets are limited. Brands cannot market on every platform available, which means they have to choose...
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For years, hashtags have been a go-to strategy for improving social media visibility, particularly on platforms like Instagram. However, the narrative is changing. Hashtags, it seems, are no longer the...
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The social media giant Facebook is a popular digital marketing tool, attracting businesses to its 3.049 billion active monthly users. While its popularity brings increased competition, brands can stand...
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Video SEO remains the cornerstone of content marketing’s future. It offers distinct opportunities to disseminate information, share stories, and forge connections while deeply engaging with audiences. Amidst changing trends, consumers’...
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Social media marketing (SMM) is a type of digital marketing and e-marketing that involves leveraging social media platforms to promote a brand, increase sales, and drive web traffic. SMM revolves...
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