Data gathering solutions are now becoming more cost-effective and available even to small and medium businesses with limited budgets. With this, Digital Marketers are moving towards generating meaningful intelligence from all these data – and use them to improve customer engagement and boost their businesses.
At the forefront is Predictive Analytics, once only available to high-end users, but are now becoming a key marketing technology for many data-driven organizations. A recent insight survey of 308 marketing directors and CMOs conducted by Forbes indicate that predictive marketing can help organizations gain better insight on the trends and preferences of their targeted customers – resulting in better and more targeted lead generation results.
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