One of the most important tools that should play a significant part in your Digital Marketing strategy is Search Engine Optimization (SEO). You can boost your traffic quite significantly, 300% more than other tools in fact, with SEO. On top of that, SEO can help you with lead generation aside from the fact that it help you achieve up to 14.6 closure rate in conversions.
These are just some of the benefits SEO can bring. No wonder so many businesses, large and small, are trying their hand on harnessing this tool for their very own campaigns. Those with the marketing budget don’t want to take chances, so they hire the services of a reputable SEO company to make sure everything is done right.
Many businesses however, do not have the big marketing budgets large corporations have, so it is not surprising that many opt for the Do-It-Yourself (DIY) route for their SEO. At face value, DIY SEO can bring a lot of savings for these companies up front – but is it the right thing to do? The following describes the dangers DIY SEO can have on your business, so you can decide for yourself if this is the right course of action for you.
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