The Hottest B2B Content Marketing Trends in 2017 (Infographic)

2017 is fast approaching and it’s a time for us to ramp up our game in the content marketing arena. With the ever-changing landscape of content marketing, keeping up with the latest techniques and tools has become imperative, that is why more and more companies are now brainstorming to make their strategy as effective as possible in the years to come.

These companies are more than willing to spend large sums supporting their marketing plan this coming year. GroupM predicts that the total marketing services expenditures worldwide will past the $1 trillion thresholds for the first time in 2017. 29% is the average proportion of the total marketing budget that is spent on content marketing. And 39% percent are planning to increase their content marketing spending over the next twelve months.

With this huge amount of investment, it is only important for businesses to plan their content marketing strategy effectively and in line with the ongoing trends in the market. In this infographic, Digital Marketing Philippines will present to you the trends and shifts that will shape the future of content marketing in 2017 and beyond.


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Jomer Gregorio

Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.
  • Sienna Eskildsen

    Since the mobile is now the primary device to browse the web, we
    should all focus on mobile marketing. We have also started working on
    our mobile apps to give personalized experience and improving our mobile

  • Supreme Landscaping

    Salamat Jomer, what a great post!

    I must say that ‘Content Marketing’ is something I’ve been into since 2010, as to me, any blog post or article should have a target audience and offer value. I’ve always said ‘Content is King’ and what does that imply?? My motto as a marketing manager, blogger and social media maven has always been ‘All communication adds value’ and of course it does. Even dealing with customers problems and issues, turning an unhappy customer into a loyal brand ambassador is a very rewarding challenge.

    I see lots of businesses missing the boat with content marketing if they churn out short posts just promoting their products or services. From experience I can see it happening, and I can see it happening a lot.

    To me, the secret is offering value and I know my target audience of landscapers and builders need help, advice and tips with social media marketing and that’s what I offer my customers for free. Not whole campaigns, but a little help when needed. You’ll see this on our blog, our USP sets us way above the traditional builders merchant. Our Customer Recognition articles highlight the work our customers do and we’ve just had the 2016 Landscaping Awards, this offer big value to our customers.

    I should add that I’ve found Twitter more financially rewarding that LinkedIn, but that’s just me. I’ve published nearly 60 posts on LinkedIn this year and have well over 2000 followers but I don’t see too much business from it.

    Thanks for this, send my regards to the Philippines, I miss it lots!

    Best regards, Peter

    • Jomer Gregorio


      What you essentially described was the very essence of content marketing. I have seen that mistakes a lot as well hence I write as much as I can to dispel those myths and teach people how to do it the right way.

      In our experience a b2b business, Linkedin is a bit good in terms of relevance. Twitter is better for connecting with influencers and content propagation. Social media is our top choice for content promotion.

      Thanks for dropping by!

  • Cheesy Services

    Hello Sir,

    Thanks Sharing more to important information give to by blog post write some article inthis some user read post to some tips are very used in content marketing improve.

    Thank You.

  • Lexi Pivovarova

    Hello Sir,

    Thanks share information for hottest to content marketing in some make info graphic to design seo blog to awesome tips and ideas to share then.

    Thank You.

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