A click, a form completion, a subscription to a newsletter, a sale – these and more are the goals business owners and marketers want to achieve in their digital marketing campaigns. Of course, most if not all digital marketers would most certainly want to improve and get better results – and they can only do that by doing things differently.
A/B Split Testing removes the guesswork from your choices of digital marketing campaigns. HubSpot reported that testing landing pages through this method can generate more leads by as much as 30 to 40%. And yet, only 40% of digital marketers actually test and validate the results of their marketing campaigns according to MarketingSherpa. According to them, not validating the statistical significance of your marketing data is like not doing any testing at all.
So, as a serious digital marketing practitioner, it is vital that you perform proper A/B Split Testing for your campaigns and get as much positive results as you can from all your marketing efforts. The following gives an overview of just how much power you can harness from A/B Split Testing – and take your digital marketing campaigns into a higher, more optimized level.
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