Last year, presidential elections for the 45th President of the United States saw the Democrat Hillary Clinton and the Republican Donald Trump fight the race for the position. The fiasco ended with surprising results: contrary to forecasts by all leading statisticians, Trump won the seat of the most powerful man in the country.
Many believed that Trump would be outmatched by Clinton by a significant margin, as the Democrats were entering the election backed by the “legacy of the first ‘social media’ president”, Barack Obama. They worked with Big Data analysts from Blue Labs and were supported by Google and Dreamworks, and yet the Republicans – and Trump – won.
This became possible through a growing revolutionary approach: the power of human-centric marketing.