PPC and SEO are two of the most powerful strategies in the digital marketing arsenal. The former utilizes paid placements on major search engines to deliver and track leads to a website, while the latter uses techniques and methods to improve the search engine rankings of a website.

Loads of articles have been written about the competing forces of each, but the real question is: Can these two strategies be usefully integrated to improve the overall competitiveness of a website? To answer that question, we outline in this infographic the ways PPC and SEO can work together to create greater long-term value for your company.

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Jomer Gregorio

Owner at Digital Marketing Philippines

Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.

Latest posts by Jomer Gregorio (see all)

• User Intent: How it Makes Your SEO Campaign More Effective? (Infographic) - October 10, 2018
• How to Use Content Marketing to Build a Strong Business Brand? (Infographic) - October 4, 2018
• Contextual Advertising: What Business Owners Should Know? (Infographic) - September 21, 2018