The surge of artificial intelligence (AI) has revolutionized how people interact with technology. From chatbots to personal assistants, AI has become integral to many people’s lives.
Numerous studies and surveys indicate that over 80% of businesses have already integrated artificial intelligence technology into their operations to varying extents.
Image by Content at Scale
AI also has an impact on your search engine optimization (SEO) strategy. AI has been improving algorithms, enhancing user intent comprehension, and optimizing technical processes like crawling and indexing. All these have an impact on your business’s visibility in search engines.
Given this influence and people’s increasing reliance on digital networks, staying ahead in the dynamic SEO and AI landscape becomes even more crucial for sustained visibility and competitiveness.
Priorities For Staying Ahead in Changing Times
AI and SEO are two dynamic landscapes that undergo constant changes, evident in the trends that rise along with them.
In 2024, seven key trends will be pivotal for your digital marketing strategy:
- SERP/Visual Optimization
- Helpful Content/Content Intelligence
- Engagement and Experience
- Personalized Experience
- Multichannel Approach
- More Personalized, Localized, and Experiential Local Strategy
- Brand Mentions and Social Proof
Staying ahead of these trends is imperative, and failing to adapt may lead to being left behind. Three main priorities for maintaining a competitive edge against competitors include:
- Technical SEO Foundation
With 90% of organizations prioritizing search engine optimization in 2023, you can expect that this technique will persist as one of the leading digital marketing strategies for 2024.
Image by Search Engine Land
These figures above underscore the importance of having a robust technical SEO foundation.
Technical SEO involves centralizing data for comprehensive dashboards and customer journey insights. It is also about employing component-based architecture for seamless, personalized, and omnichannel experiences. Having technical SEO expertise ensures a secure infrastructure, swift server response through a content distribution network (CDN), and proper integration of various components.
The important components of technical SEO are:
- Site Speed Optimization
- Mobile Optimization
- Structured Data Implementation
- Security Protocols
- Continuous Algorithm Adaptation
- User Experience (UX) Optimization
- Voice Search Optimization
- AI and Machine Learning
- International SEO and Localization
- Technical SEO Audits
- Advanced Analytics and Reporting
- Aligning with Emerging Metrics
With increasing content in Google’s search results, organic listings are also anticipated to become more scattered, gradually shifting lower on the page. The significance of conventional metrics like rankings will likely diminish further than their current relevance.
On the other hand, fresh metrics will come to the forefront, and brands must find a way to embrace these alternative success indicators, including:
- Visibility of rich snippets
- Pixel height and width of uploaded media
- Click-through rates
- On-site engagement
- AI-Enabled Workforce and Organizational Alignment
As AI continues to advance, a prevailing concern among many is the fear that it might eventually replace humans in their jobs. However, experts reassure the public that, despite AI’s ability to streamline and assist in repetitive tasks, its inherent limitations prevent it from entirely replacing the nuanced capabilities of human intelligence.
Hence, embracing the utilization of AI in your daily routines does not mean you will be replaced. Instead, it will only significantly enhance your efficiency and proficiency, especially in tasks such as crafting outlines for content creation, generating images, and in numerous other areas where the integration of AI can yield substantial benefits.
By familiarizing yourself with the applications of AI in these contexts, you empower yourself to excel and optimize your performance across a diverse range of tasks.
AI Tools To Use This 2024
Enhancing SEO strategies becomes more attainable with the integration of AI tools. These tools enable the streamlining of tasks such as data analysis, identification of user behavior trends, and generating recommendations for content optimization.
This proves particularly advantageous for digital marketing agencies providing SEO services Philippines. By leveraging AI, agencies not only enhance their overall efficiency but also boost their precision in delivering tailored strategies for their clients.
Below are three pivotal SEO strategies and what AI tools can be used for their optimization.
- Link Building
Link building is among the cornerstones of SEO. It is a fundamental practice that involves acquiring quality hyperlinks from external websites to your own.
These links serve as pathways for users to navigate between different pages on the internet.
Some of the AI tools you can use for your link building are:
- LinkHunter – This tool automates the creation of high-quality do-follow backlinks with minimal user effort. It identifies reputable websites within the same niche, initiating outreach emails for potential guest posting and partnership linking opportunities.
- Link Whisper – Tailored for internal link construction, Link Whisper is a tool that recommends which pages are optimal to be linked together. This facilitates the improvement of your website’s internal link structure.
- Monitor Backlinks AI Tool – As its name implies, this tool monitors both your own and your competitors’ backlinks, offering valuable insights into the overall health of your backlink profile.
- Content Optimization
Content is the backbone of an SEO campaign – every top SEO agency Philippines knows this. Without this component, your SEO is less likely to become effective in attracting new clients and connecting your brand to the right audience.
However, crafting quality content that not only resonates with your audience but also secures favorable rankings on search engines can be a challenge.
AI-driven SEO tools can help you sift through extensive data, offering valuable insights that excel under particular keywords or topics. Examples of these tools include:
- Frase – An AI-powered tool that offers content suggestions derived from the top-ranking pages for a particular keyword.
- Clearscope – This tool leverages AI to examine high-ranking content and offers suggestions on keywords to incorporate into your own content.
- Keyword Research
Each SEO service provider Philippines will tell you that if content is your SEO campaign’s backbone, keywords are its heart. Without them, understanding user search intentions can be more challenging than it already is.
Moreover, your chosen keywords are pivotal in shaping your content strategy and determining the themes and topics to incorporate into your website.
These two AI-driven tools can help you find the most suitable keywords to boost your content.
- Twinword Ideas – This AI tool categorizes keywords according to user intent, simplifying the process of identifying relevant keywords.
- Keyword Tool – Utilizes Google Autocomplete, Keyword Tool produces a multitude of pertinent long-tail keywords for any given topic.
Work with the Best SEO Agency in the Philippines
By 2024, Google will no longer prioritize checking if the content is written by AI or humans. Instead, the emphasis will lean more towards evaluating the quality and relevance of the content. Consequently, a heightened integration of artificial intelligence across diverse industries, including SEO, is expected.
In intricate environments, such as AI’s, opting for the assistance of an SEO agency Philippines emerges as a strategic and intelligent decision.
Digital Marketing Philippines (DMP) is a client-focused digital marketing company that works with multiple clients and business partners across the globe. We offer various services that focus on improving your brand exposure using cutting-edge and latest strategies and technologies, like AI.
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.