Content marketing’s evolution and impact have been non-stop over the past five years. A significant factor for its skyrocketing popularity is its effectiveness and unmatched results regarding helping companies drive meaningful relationships and engage their target audience.
However, the continued prevalence of content marketing also leads to one of the most significant problems in the industry these days: Saturation. More and more companies are implementing the same tactics as others thus making it more difficult for businesses to achieve differentiation.
However, perhaps the arrival of new trends in content marketing will change the way companies leverage it in 2018. With the release of the definitive 2018 B2B Content Marketing Benchmarks, Budgets and Trends from CMI and MarketingProfs, content marketers will be able to analyze their tactics with their peers, and see where the industry is going in 2018 and beyond.
Check out this infographic as we relay the top content marketing trends that could help you gain the edge on your competition in 2018.
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