There are approximately 305 million startups created every year worldwide. These are massive numbers, but many startups do not make it through their first years. Around 10% of these numbers survive to become a fully developed enterprise, while the others struggle to withstand their highly competitive industries.
One of the major obstacles to the survival of startups is competition. This competition becomes more difficult if you are an online startup business. Startups must play aggressively and punch above their weight to stand out among the other startups and growing enterprises.
Leanness and the capacity to pivot when necessary are two crucial characteristics that startups must have. But this competitive advantage typically requires a steep learning curve to maintain it. Fortunately, small businesses now have various tools and strategies to enhance their competitiveness and agility. For example, digital marketing is incredibly accessible to companies of all sizes and budgets.
Moreover, there is a lot to internet marketing. If you don’t know anything about it, it’s simple to become lost in the noise. Letting this happen translates to wasted efforts and not getting much return on investment. On the other side, if you approach digital marketing correctly, you can grow your clientele, stay in business, and succeed.
It takes significant time and effort to master digital marketing for startups. However, you will be far more prepared to stand out and produce results from digital platforms if you start with the correct plan and mindset and adhere to seven crucial digital marketing best practices. Here are four practices startup businesses can do to improve their chances of digital marketing and enterprise success.
Optimize Content for Search Engines
Search engines expect the same things from startups as they do from any other type of business. The search engine optimization (SEO) standards for a startup are precisely the same as those for the biggest and smallest businesses. Therefore, a startup’s goal is to grow and compete with the top industry brands as soon as possible. But they have to do this despite the company’s limited resources.
Keyword research is the first step to raising your presence on search engines. This can help you discover the search engine terms your potential clients are using. It is preferable for a new company to focus on long-tail keywords (three or more words).
Another key strategy startups will have to do to become more searchable is producing high-quality content. It is important to produce quality material before figuring out how to deliver a large quantity. The content must provide something valuable to attract searchers into reading them.
To keep readers scrolling, reading, and more likely to share, your blog entries should be informative, factual, and helpful to the user’s intent. Every piece of content must continue to be search engine optimized if you want to increase brand recognition and authoritativeness.
When your SEO content starts gaining links from reputable websites, you know you’re doing something right. The search engine will also start noticing these web pages and rank them higher in Search Engine Results Pages (SERPs). Startups can hire SEO services in the Philippines to gain more benefits from SEO efforts.
Engage in Social Media
Social Media can be your startup’s hidden weapon for growing brand recognition and lead generation. It is an economical marketing tool that enables the business to interact with its target market.
Although many startups already have social media accounts, they frequently neglect to develop a social media strategy. You can only increase brand exposure, customer acquisition, and lead creation with the right plan and approach. Look at your social media analytics and demographics to learn more about the actions and preferences of your audience. Then, pick a platform based on what you require.
Startups can outsource social media marketing to start publishing engaging material that motivates readers to act. You can ask your audience to tag their friends in a product photo, a hilarious graphic, a video, or a Twitter poll. Popular brands from all around the world are also using Facebook Live. You can use these live videos to discuss business culture, an occasion, or the debut of a new product to promote real-time interaction.
Engage Target Market Through Personalized Emails
Using email marketing techniques to your advantage is a fantastic method to grow your startup. With a highly targeted email list, you can control the information that your readers read and view to advance your business.
To make this strategy more effective, startups should provide catchy subject lines. Many do not consider the importance of the email subject lines. But a compelling subject line is a key factor that can convince someone to open an email.
Additionally, call-to-action (CTA) buttons should be added to email marketing campaigns to direct recipients to a website or online application. Not only are CTA buttons helpful in increasing conversions, but they are also crucial in determining how much customers trust your business. Individuals interested in learning more after reading the email will click the CTA tab.
Develop a Customer Service Program
The only factor that consistently distinguishes a successful startup from a failing one is customer service. Great customer experiences make customers passionate and loud, which helps a business stand out in a crowded market.
When it comes to customer service, having the appropriate tools in place from the very beginning can make all the difference. Invest in the tools that will enable employees to perform their tasks more effectively, but don’t go overboard. For example, having a support ticket solution that can handle requests from multiple online platforms to organize and streamline the resolution of customer issues. And in whatever you do, the main objective should be to win over clients by being friendly, accommodating, and, if possible, going above and beyond.
It is important to track the effects of marketing efforts on platforms like social media, email, search engines, and your website. Monitoring performance is how the company can measure and enhance its digital marketing efforts.
You can alter your campaign in real-time and observe the results. Tracked data will guide your strategy adjustment, including whether to increase your investment or move on to a more effective one. It can also allow you to improve your marketing initiatives if it is getting good results.
You can use in-depth analytics tools to collect and report on user data. Here are some ways to track your digital marketing performance
- Customer Behavior Analytics
- Performance Analytics
- Predictive Analytics
- Competitive Landscape Analytics
- Other Metrics: Conversions, Traffic, Engagement, Click-Through Rate, Return on Ad Spend (ROAS), ROI
Startups are challenging because they are riskier or more competitive than established businesses. They must handle every aspect of their operations on their own at limited resources, so many of these businesses struggle to find success.
To survive their highly competitive industries, startups must ensure that their product is original and has the edge over others. Marketing their products or services, especially on digital platforms, is also critical. Startups can employ best practices to make the most of their digital marketing initiatives. With the support of firms like an SEO outsourcing company, businesses can improve their online visibility, recognition, and authoritativeness.
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.