The increasing proliferation of the internet and online channels in our modern society has given birth to a more complex and effective digital platform that many businesses are starting to leverage nowadays- digital advertising. And as digital advertising continues to grow at a break-neck speed- more and more companies are starting to realize its potential against the other traditional marketing efforts today.
However, digital advertising also faced some serious challenges in 2016. The number of people installing ad blockers on their mobile devices continues to grow at an unprecedented rate of 90% year-over-year. This rise in adoption of ad blockers is also blamed for costing the advertising industry a whopping $22 billion in 2015.
But despite these challenges and threats, the IAB/PwC Internet Advertising Report states that “ “year-to-date revenues through June 2016 totaled $32.7 billion, up 19.1 percent from the $27.5 billion reported in 2015.”
With this ups and downs in the digital advertising plane, how are you planning to improve in 2017? To help you with that, Digital Marketing Philippines presents this infographic that contains the shifts and trends that will shape the world of digital advertising landscape in 2017- and beyond.