Consumers are eager to enjoy the holiday celebrations a few years after the COVID-19 pandemic and its restrictions. Customers are planning to shop for the year-end holidays, although with tighter budgets due to the current state of the economy. A recent McKinsey survey indicated that 55% of consumers are enthusiastic about holiday shopping, with 56% beginning their shopping as early as October.
The holiday season is a chance for brands to promote their brands, as many are looking for products and services they can avail of. Just like it’s never too early to start your holiday shopping, it’s also never too early to start your holiday campaign with support from the best SEO company Philippines.
The Big Brands and Their Holiday Marketing Campaigns
While many businesses already have a unique concept to base their Christmas digital campaigns on, others do not. But not to worry, businesses can always take inspiration from big brands and their creative prowess in marketing.
Unleash enchanting and memorable marketing for Christmas 2023 with these campaigns from big brands.
Story-Driven Campaign
In 2022, LEGO unveiled its “biggest and most playful” holiday campaign on TV, online, and in Lego stores. The campaign storyline emphasizes that having fun together is best accomplished through play rather than perfect performance. This story was based on LEGO Group data, revealing that 84% of kids wish they could spend more time playing with their parents.
This image is taken from Lego.
LEGO has published various holiday-themed content on its social media channels, including #LEGOtakeover, in which children take over LEGO’s Instagram page. The campaign featured new gift-giving collections, fan-created LEGO models, and many video segments with Katy Perry.
Key Takeaway: Integrating insights-led personalization into your engagement strategy allows you to compete for the growing portion of the customer’s buying list during the holidays.
Gift Finder
This image is taken from Black Friday.
Macy’s Gift Finder helps customers locate something special for everyone on their shopping list. Macy’s website hosts one of the most complete gift finders. With this tool, customers can select the ideal present based on gender, age, product category, spending limit, and other criteria.
To promote this strategy, Macy’s social media accounts and emails provide updates on the newest offers and entertaining trivia and rewards. They also published customer-friendly practices to assist holiday shoppers with their different needs.
Key Takeaway: By tailoring customer experience to individual preferences, businesses can enhance customer engagement and drive sales during the holiday season.
Unique and Bold Strategy
IKEA adopted a daring and surprising strategy with the #SilentNight campaign. Rather than only concentrating on deals and discounts, they tried to give customers a different perspective.
This image is taken from Emerge.
IKEA used comedy, creativity, and influencers to show customers what it would be like if there were no sales or discounts on their items over the holidays. They posted pictures depicting how calm the businesses would be without any customers or shrieking kids running around the store. The campaign targets consumers who do not want to get caught in the holiday rush and highlights the appeal of a serene shopping experience.
IKEA used the hashtag #SilentNight in their Instagram account to draw attention to the campaign. The company also used influencers in its marketing efforts. Christmas carols, Game of Thrones, and Breaking Bad parodies, among other things, were featured in the videos.
Key Takeaway: Businesses can take a unique and bold approach to their holiday campaigns to stand out. It emphasizes that strategic campaigns, with a partnership with a social media marketing company Philippines, can provide customer satisfaction even without discounts or sales.
What Does This Mean for Other Businesses?
Examining the digital marketing strategies of big brands can be immensely beneficial for other businesses, particularly in the context of SEO. Due to their substantial resources and extensive market research, big brands often serve as pioneers and trendsetters in the digital landscape. Smaller businesses can gain valuable insights into effective SEO practices by dissecting their Christmas digital marketing efforts.
Moreover, big brands often have robust social media and content marketing campaigns. Analyzing these campaigns can inspire smaller businesses to create engaging content that resonates with their audience and contributes to improved search engine rankings.
Other Christmas Digital Marketing Ideas to Try
Video Campaign
Visual and auditory elements in videos enable brands to tell heartwarming stories, showcase their products, and create immersive experiences that resonate with their target audience. It makes sense that well-known companies, including Disney and Coca-Cola, employ movies in their holiday advertising.
This image is taken from Vyond.
Videos are highly shareable, which can exponentially extend a campaign’s reach, particularly on social media platforms. Search engines also often favor video content. A well-optimized video campaign can boost a brand’s visibility in search results, driving organic traffic.
Christmas Countdown
A Christmas countdown is a fantastic idea to build anticipation and excitement. Businesses can use this marketing tool to engage audiences over an extended period. This allows them to build a great campaign that will boost engagement while keeping their fans updated in a festive and enjoyable manner.
Countdowns also create a sense of urgency, encouraging customers to make purchases or take desired actions within a limited timeframe. This is a powerful psychological trigger for sales and conversions. A countdown campaign can be executed with exclusive deals or promotions through emails, social media posts, or website banners. This will further incentivize customers to engage with and make purchases from the brand.
Christmas Contests
Christmas contests are a good marketing strategy to generate awareness for your business. It does so by motivating your current fans to enlist new ones in exchange for the chance to win the prize you’re giving away.
This image is taken from Tailwind.
A holiday photo contest is a wonderful method to advertise your company. It may be incorporated into your user-generated content plan to receive additional exposure on various social media sites. Ask your followers to upload a post of your product using your campaign’s unique hashtag.
Elevate Your SEO with SEO Agency Philippines
Harnessing the strategies employed by big brands can be a game-changer for your Christmas marketing campaigns. Industry giants have spent years perfecting their holiday marketing efforts. By studying their techniques, you can gain valuable insights that are adaptable to businesses of all sizes.
Lessons from big brands offer a blueprint for success. These include taking advantage of powerful storytelling and emotional connection, giving importance to early planning, and leveraging multiple marketing channels. While you may not have their colossal budgets, you do have the creativity and agility to adapt and create a unique and compelling holiday marketing campaign that resonates with your audience.
Elevate your small or medium business’s SEO strategy and get ready to stand out this holiday season. Partner with Digital Marketing Philippines (DMP), a top SEO agency Philippines. We can help you harness the power of big brands’ insights for your Christmas marketing campaign.
Contact us today, and let’s make this festive season a success.
References:
https://www.moengage.com/blog/most-inspirational-christmas-marketing-campaigns/
https://insense.pro/blog/christmas-social-media-campaigns#idea-3-offer-holiday-gift-cards
https://www.moo.com/blog/inspiration/10-holiday-marketing-campaigns-from-brands-we-love
https://www.yotpo.com/blog/creative-holiday-marketing-campaigns/
https://insense.pro/blog/christmas-social-media-campaigns
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.