Humans are 90% influenced by visual stimuli and depend on visual cues for survival. Nearly half of the human brain is engaged in visual processing, and despite the existence of five senses, the eyes alone account for 70% of all sensory reports.
The same data also underscores the importance of having a visual marketing plan to boost a brand’s online presence. Online posts with visual content, such as images and videos, garner more attention than those that are text-heavy.
What is Visual Marketing?
In a world where attention spans are limited and information is abundant, visuals can communicate complex messages more effectively than plain text posts. Moreover, visual marketing in 2024 goes beyond just using images; it encompasses a spectrum of visual content, such as:
- Graphics
- Videos
- Infographics
- Memes
- Screenshots
- GIFs
- Animations
- Slideshows
By strategically integrating these elements into your marketing campaigns, you can create a more engaging and memorable experience for your audience.
Visual Marketing Statistics to Help You in 2024
In 2024, an entirely new visual marketing strategy awaits. But, before delving into the trends for visual marketing in 2024, here are some statistics to guide you in creating a more compelling marketing plan.
- Many businesses pivoted their visual content marketing strategy in 2023.
In 2023, over 60% of marketers reconstructed their visual content strategy by experimenting with trendy video content styles for Instagram Reels and TikTok.
The appeal of Reels and TikTok lies in their bite-sized content, catering to the preferences of audiences who gravitate towards short but engaging videos. Reels and TikTok provide avenues not only for creative expression but also for brand promotions. The popularity of short-form video content encouraged marketers to adapt their strategies to the trend.
- Marketers spend 10 to 15 hours a week creating visual content.
Thirty-four percent of marketers dedicate an average of 10 to 15 hours per week to content creation. Notably, a significant 20.95% allocate more than 20 hours weekly to content production. Excluding weekends, this equates to an average of 4 hours per day devoted to creating.
- Most marketers utilize online design software and tools for visual content creation.
A majority, 51.43%, of marketers favor handling the design process themselves using advanced design software such as Adobe.
The other 40% choose simple online tools or graphic makers. This approach proves particularly beneficial for smaller businesses lacking the resources to establish an internal creative team or invest in advanced software tools.
- Data visualization took the lead as the most widely used type of visual content.
Data visualization presents data through graphics like charts, plots, infographics, and animation. Visual representations of information communicate complex data relationships and data-driven insights in a way that is easier to understand.
Venngage confirmed this in a study revealing that 52% of 105 respondents frequently used charts and data visualization as visual content in 2023.
- AI reshaped the game.
The transformative impact of artificial intelligence (AI) across diverse industries in 2023 has been evident. Consequently, it is no longer a surprise that approximately 61.54% of the 105 marketers incorporated AI into their content strategies last year.
AI software and applications, like Canva, can generate human-like text, images, and videos, offering countless businesses a stack of tools to assist them in their content creation.
- Finding the right design layout is the biggest struggle marketers face in terms of their visual content.
Marketers revealed that one of the main obstacles they faced in creating compelling visual content was identifying the appropriate design layout to choose. Ensuring consistent production and crafting outstanding designs have been part of their primary concerns.
- Around half of businesses will depend on visual content by the end of 2024.
Visual marketing will continue to prevail throughout 2024. Forty percent of marketers concurred that approximately 20% to 50% of businesses will heavily depend on visual content by the conclusion of this year.
2024 Trends in Visual Marketing
With visual marketing becoming a staple in 2024, it is important to gear up and know the latest trends. Below are some fads in visual marketing you should look out for.
AI Design
Although the technology has been in existence for a while, it was only last year that AI solidified itself as a prevalent trend in digital and visual marketing in 2024.
With the introduction of numerous AI tools, the technology proved to have improved by leaps and bounds. This enabled businesses to craft more unique designs in significantly less time.
Meme Marketing
Memes are cultural themes presented through symbolic and often humorous visuals. They can be in the form of photos, videos, or phrases and are spread throughout the internet, where everyone can alter them creatively or humorously.
Memes have approximately ten times greater reach, with 60% organic engagement, compared to traditional marketing graphics. This makes them an effective marketing strategy, especially for businesses whose target audiences are from the younger generations.
Video Marketing
Video content continues to dominate in today’s digital marketing landscape. There are several video formats you can utilize to improve your visual marketing in 2024.
- Short-form Videos – The popularity of this video marketing trend was driven by platforms like TikTok, Instagram Reels, and YouTube Shorts. Typically ranging from 15 seconds to a minute, people loved how easy it is to watch these videos.
- Livestreaming – Gaining momentum from social media apps like Facebook Live, Twitch, and LinkedIn Live, enterprises can leverage livestreaming to introduce their brand to their audience.
- Interactive Videos – Revolutionizing viewer engagement, interactive videos have the power to transform passive spectators into active participants. This format facilitates interaction through clickable elements, branching scenarios, and more.
Original Imagery
Grabbing stock photos and using them as a visual for your content is no longer the trend. In 2024, uniqueness prevails. Creating personalized visual content, such as infographics and illustrations, ranks among the top three most effective types of visual content.
Unlike relying solely on stock images, generating original imagery sets you apart from competitors, enhancing the influence of your content and fortifying your brand identity.
Graphic Design Trends
With visual marketing being on the frontline of the most effective digital marketing strategies in 2024, the importance of graphic design has become increasingly pivotal. For businesses, this means either creating their in-house creative team or enlisting help from graphic design outsourcing companies.
Either way, you can explore the following trends to help you create a more effective visual for your audience.
- Maximalism
- Minimalism
- Textured 3D Designs
- Quirky Characters
- Experimental Typography
- Surrealism
Outsource Your Visual Marketing Efforts with DMP
The power of visual storytelling lies in its ability to evoke emotions, establish a connection, and leave a lasting impression. Whether through captivating imagery, compelling videos, or well-designed graphics, visual marketing in 2024 enables businesses to convey their narrative in a way that resonates with their target audience.
Digital Marketing Philippines (DMP) is a reliable SEO company that has provided top-tier and cutting-edge services to our clients and partners since 2013. Our client-focused approach enables us to offer you digital marketing solutions tailored to your needs and requirements.
Learn more about us by visiting our website at www.digitalmarketingphilippines.com.
READ MORE:
- Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
- How Video SEO Will Influence Digital Marketing in 2024
- Viral Vibes in 2024: How to Elevate Your Business’ Social Media Marketing
Sources:
https://www.linkedin.com/pulse/power-visual-storytelling-why-image-speaks-100-times-stronger-emam
https://tax.thomsonreuters.com/blog/the-importance-of-visual-content-marketing-infographic/
https://www.ibm.com/topics/data-visualization
https://www.clearvoice.com/resources/leveraging-meme-marketing/
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.