For years, hashtags have been a go-to strategy for improving social media visibility, particularly on platforms like Instagram. However, the narrative is changing. Hashtags, it seems, are no longer the...
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The social media giant Facebook is a popular digital marketing tool, attracting businesses to its 3.049 billion active monthly users. While its popularity brings increased competition, brands can stand...
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Social media marketing (SMM) is a type of digital marketing and e-marketing that involves leveraging social media platforms to promote a brand, increase sales, and drive web traffic. SMM revolves...
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Trends heavily influence social media and are significant in shaping the content and conversations that will dominate these platforms. Hence, following and engaging social media trends helps boost your business’s...
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People’s feelings about shopping vary widely based on personal preferences, interests, and circumstances. But without a doubt, many people treat shopping as the perfect way to spend their free time,...
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It doesn’t matter if you manage a huge national corporation or a small local business. The use of social media is not only a fad. It is a crucial component...
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Organizations have numerous digital marketing strategies to explore and use to their advantage. Two of the very popular techniques today include search engine optimization (SEO) and social media marketing.
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As the digital advertising spending increase and becomes a central growth strategy in the business landscape, we can expect to see more developments that will further shape the industry in...
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As an evolving platform, we expect nothing less from the social media sphere in 2018. However, before you join the bandwagon, there are several trends which you need to know...
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While social selling has proven to do wonders even in just a short span of time, it is still best to take note of some limitations on how it can...
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