How to Effectively Use Hashtags in Your 2023 Social Media Campaigns?


Trends heavily influence social media and are significant in shaping the content and conversations that will dominate these platforms. Hence, following and engaging social media trends helps boost your business’s online visibility, engagement, and relevance. 

But with how short-lived and fast-paced trends move, it is important to find a way for users to keep up. This is where a hashtag becomes relevant. 

Delving Deeper on Hashtags

Hashtag symbol from freepik

Source from Freepik

A hashtag is a word or phrase denoted by the # symbol. This social media element organizes and monitors the content people see on social media platforms. Hashtags are some of the best ways to promote your website for free.

Chris Messina, an American blogger, product consultant, and speaker, was the one who invented the hashtag back in 2007. Its concept was first introduced on Twitter to group-related tweets, making them easily discoverable. 

When users search and click on a specific hashtag, they will be directed to a feed of posts relating to that particular tag. They are not case-sensitive so people can easily discover content they want to engage with.

Hashtags can be incorporated into posts, comments, or bios, making them a powerful tool for content discovery and engagement. This is why the idea easily gained traction and became a widely adopted feature across other social media platforms. 

Reasons to Use Hashtags on Social Media Campaigns

Utilizing social media is one of the easiest ways to be more visible online. Businesses can employ the service of a social media marketing company Philippines in strengthening and incorporating hashtags in their content materials. 

Combining these two practices allows enterprises to make their post more visible and get their brand known. Below are more reasons to use a social media campaigns hashtag.

  • Increases Engagement

Hashtags are invaluable tools for engaging in broader discussions or trending subjects. They are also helpful for expanding your post’s reach, fostering engagement, and garnering more attention. 

Using hashtags enhances the likelihood of your posts appearing in your target audiences’ searches and feeds. 

  • Makes Brand Easier to Find

When you start a business, especially in the digital age, your first goal must be focused on how potential clients will find you. This can be achieved with the help of social media outsourcing companies

These experts are knowledgeable in utilizing social media tools like hashtags to increase brand awareness. Social media and SEO specialists can help you categorize your content, making it easier for anyone interested in your niche to come across your brand.

You may also include branded hashtags as a helpful device for people already familiar with your brand to find you, your posts, and your pages. 

  • Adds Context to Your Materials

Hashtags are not only used for broadening your reach. They can also be utilized to add more context to your content. You can link your posts to specific subjects or concepts through hashtags. This simplifies your audience’s discovery, comprehension, and connection with your materials. 

Lastly, hashtags offer an avenue for you to provide pertinent context to your posts without needing extensive paragraphs or text.

Tips on Choosing Relevant and Specific Hashtags

In the fast-paced digital world, staying attuned to trending topics and utilizing effective hashtags can significantly improve your content’s reach and impact. Hence, selecting the right hashtags is crucial for maximizing your content’s visibility and engagement. 

But how do you choose the right hashtags for your content? Here are some tips you can follow. 

  1. Understand your target audience 

Before identifying what keywords to use, understanding your target audience must be your first step. Researching your potential clients’ demographics, preferences, and behaviors is fundamental to creating hashtags that align with your brand and customers’ interests. Understanding consumers ensures that your content will resonate and reach them more effectively. 

  1. Research popular hashtags within your niche

Researching popular hashtags within your niche provides you an opportunity to boost your content’s visibility. It can help you target your audience, eventually driving organic growth and maximizing your online presence. 

  1. Analyze competitors’ hashtag usage

Social media hashtag tracking for your website is necessary to check whether or not the tags you used work. But apart from this, you must also know how to analyze your competitors’ hashtag usage. 

Doing this allows you to check the potential audience exposure of your rivals’ content. This information can also help you strategize what you should do next to make your business more visible. 

  1. Avoid generic or overused hashtags

Avoid using generic or overused hashtags, as they may only water down the message of your content and even annoy your audience.  

  1. Utilize niche-specific and industry-specific hashtags

Exploring niche-specific hashtags and integrating them into your content can amplify visibility and draw a wider audience. Specialized tags can also help enhance your connection with your target market. 

  1. Incorporate trending and seasonal hashtags

Seasonal hashtags are tags specific to a particular time of year or event. This includes holidays, festivals, or special occasions. You can leverage these hashtags to keep your content relevant and connected to current events or themes. 

How to Use Hashtags on Different Social Media Platforms

When using hashtags for your social media pages, it is essential to remember that there is no one-size-fits-all approach. It is important to customize your hashtags for each platform.


Instagram (IG) is a free photo and video-sharing application for iOS and Android users. People can upload photos or videos in this app and share them with their followers or within their clique. Apart from photo and video-sharing, the application also has DM features where users can interact with one another through messaging. 

Using hashtags on Instagram can help you provide context to your posts. It also supports delivering content to people interested in a particular topic.

Instagram’s creator community shared some guidelines on IG hashtag usage:

  • Limit hashtags to 3-5 per post
  • Apply them in posts, comments, and stories
  • Ensure that your hashtags are relevant to your brand and community


Mark Zuckerberg is one of the five founders of the app, Facebook. It is a social networking site designed to make connecting and sharing stories online easier for friends and families. Today, Facebook is among the world’s largest social networks.

Some of the best hashtag practices for Facebook are:

  • Only use 1-2 hashtags
  • Put hashtags in your posts, comments, and stories
  • Utilize timely hashtags, as the majority of Facebook users use the app for news and events
  • Take advantage of hashtags for Facebook reels


TikTok is among the latest social networking applications to date. This app allows users to generate, view, and share 15-second videos captured on mobile devices or webcams.  After its updates, users can also now upload videos with a 10-minute duration. TikTok is notable for its addictive quality and high levels of engagement. 

Business owners can take advantage of this app by following these hashtag practices:

  • Limit the use of hashtags to 3-5
  • Include hashtags in your videos and stories
  • Stay updated with the top emerging, trending hashtags and use them thoughtfully
  • Avoid using generic hashtags like #ForYou, #FYP, and #ForYouPage


Started in 2006, Twitter is a free social networking site where users can broadcast 240-character posts, known as tweets. These tweets may contain text, videos, photos, or links. The idea of Twitter is to be a combination of blogging and instant messaging.

Many Twitter users utilize the app to stay updated with the current news and events. Businesses may maximize the app’s potential by:

  • Use 1-2 hashtags only
  • Add hashtags to your tweets, retweets, and replies
  • Use community-focused hashtags
  • Join current conversations by using popular hashtags – jump on trends. 

Boost Your Business with Hashtags

While social media is an interesting avenue to promote your business, staying on top of its searches can be extremely challenging. Given its fast-paced nature and complicated algorithms, an enterprise will need expert knowledge to properly utilize hashtags and other social media tools. 

Digital Marketing Philippines is a trustworthy digital marketing company that provides SEO and social media marketing services. We are based in the Philippines and have been of service to our clients and partners since 2013. Our impeccable customer service and extensive package offerings have made us one of the best SEO agencies to work with. 

Improve your social media game by working with us! Contact us through our phone numbers or fill out our online form.

Learn more about how to maximize your business’s online potential with us.


Jomer Gregorio

Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.