For many decades, we have seen a lot of shifts that transformed marketing as we know it today – Digital and Interactive. From the reign and demise of traditional tactics such as TV, radio, and print – to the sudden rise of dot-coms and social media, there can be no doubt that technology has greatly steered the marketing world into newer heights, which no business for each size can’t deny is truly beneficial to them.
However, despite these changes, the modern marketing still heavily relies on the 4P’s philosophy – which tells that brands need to tell a story based on a unique mix of product, price, place and promotion to change the behavior of their target market.
Although 4P’s philosophy has become a crucial element in the marketing landscape in the past century, many marketers have failed to reconsider its efficiency in the changing mindset of the market these days.
Read more below regarding contextualized content marketing, what it is, how it works and how you can use it for your business!
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