Organizations have numerous digital marketing strategies to explore and use to their advantage. Two of the very popular techniques today include search engine optimization (SEO) and social media marketing.
SEO Manila Philippines is a long-established digital marketing solution to boost a brand’s visibility. It optimizes a website’s content, keywords, and technical components to make it appear on top of search engine results pages (SERPs).
On the other hand, social media marketing uses channels like Twitter, Instagram, Facebook, and TikTok to promote a product or service. It focuses on customer engagement and positions the company as a thought leader.
Both SEO and social media are valuable tools enterprises can utilize, especially in the digital era, where online visibility holds so much significance for business stability. Businesses can now also combine and leverage these two mediums to build a solid online presence.
Leveraging the Power of Social Media and SEO
SEO and social media, when used individually, can provide a significant boost to a company’s online presence. But combining SEO’s traffic-targeting and social media’s wide audience makes them a powerful digital marketing tool. A combined strategy can help establish visibility, improve link building, increase search demand, and drive more traffic to a website.
Below are some of the ways you can merge social media and SEO and turn them to your advantage.
- Align Keyword Research with Trends
Social media thrives on trends. They are designed to facilitate real-time communication and content sharing among users. As a result, topics, hashtags, online challenges, and memes, among others, can spread and gain immense popularity rapidly.
Meanwhile, SEO flourishes through keyword research. This process helps identify and analyze the search terms people use to find their needs or wants.
Aligning your keywords with social media trends can help make your content more relatable. The more your material resonates with people’s current interests and discussions, the more you can boost your online visibility.
- Leverage Social Comments for Content Ideation and Creation
Successful digital marketing requires consistent production of quality and relevant content. You must align your materials, whether write-up, image, or video, according to your audience’s interests. This can be done through social listening.
Read comment sections from both paid and organic social media posts, and from there, formulate a content topic to write on.
- Encourage Engagement and Conversation
As the term implies, social media is meant to connect people. Therefore, encouraging engagement and conversation on your page is necessary for social media SEO. Make your posts compelling enough to elicit reactions from your audience.
If you want, you can take a step further by posting content that asks questions or feedback to stimulate conversation. You can also evoke responses and gauge your audiences’ interests through social media polls.
- Visit High-Ranking Content
Keep a close eye on other websites within the same niche to determine their strengths and weaknesses. This technique can open new opportunities for your business.
In the context of social media SEO, visiting pages with high SERP ranking is like seeking pointers on what you should do. This can help you analyze and tweak their successful strategies to benefit your website.
- Make Sharing Links Easy for Users
People on social media rarely have the patience to wait and navigate complicated pages. Therefore, businesses must enable easily shareable content through social icons and links. Incorporating these elements into your social media and SEO strategy can make content sharing seamless for users.
- Optimize Your Profile and Content
Users searching the net want easy and fast access to information. Hence, your profile and content should be optimized for SEO and social media marketing.
Your social media profile must contain relevant details customers may need to learn about your brand. This includes your contact information, email address, and a link to your website and other social media platforms.
When it comes to content, specifically images, try to ensure that it should be 80% visual and 20% copy. Visually appealing photos are more likely to capture users’ attention. Following this ratio also provides quick dissemination of your message. The limited text ensures clarity, leading to higher engagements and click-through rates.
Advantages of Combining SEO and Social Media Marketing
When done right and executed with professional support, a combined SEO and social media strategy can boost a business’s marketing performance to unimaginable heights.
- Increased Visibility
In the digital realm, visibility and recognition can make a big difference. These are two of the numerous perks you can enjoy when you combine SEO and social media. Employing SEO and promoting your content via social media can boost your online presence in both search and social platforms, widening your brand reach.
- Better Understanding of Your Audience
When you do business, it is vital to understand your audience — what they need, what they want, and what they are looking for. Combining SEO and social media provides an avenue to better understand your audience’s interests, behaviors, and preferences. With this data, you can create a strategy tailored to meet their needs and tickle their interests.
- Improved User Experience
Once you have identified your target market’s interests, combining the power of SEO and social media can support you in improving user experience. Merging these two strategies allows you to have a deeper connection with your audience and build buyer-centric relationships. It also enables you to provide a more seamless internet experience.
- Enhanced Link Building
Link building involves strategically increasing a website’s number of backlinks or the links that connect to your website. Backlinks are crucial for SEO, and social media can help boost this.
Social media links sustain SEO performance as they increase content exposure, creating opportunities for getting more credible backlinks. This can help you build and improve your website’s domain authority.
Work with the Best SEO Service Provider Philippines
Integrating social media and SEO is a potent strategy for positioning your business in the online market. But while combining the power of these two is valuable, this can be a challenging endeavor. Companies can maximize the strategy’s benefits by getting professional support.
Businesses adopting a comprehensive and holistic strategy can better achieve their goals by employing a reliable SEO agency Philippines. Digital Marketing Philippines (DMP), a top provider of SEO and social media marketing services in the Philippines, can help companies boost their online presence with a well-thought strategy and execution plan.
Our team, composed of dedicated SEO specialists and competent content creators, is committed to providing you with SEO packages that suit your needs and preferences. We have been delivering the best SEO services to our clients and business partners worldwide since 2013.
To work with us, visit our website at https://digitalmarketingphilippines.com/.
To learn more about maximizing your online visibility through SEO, here are other articles you can explore:
- White-Label SEO: A Strategic Approach to Scaling Marketing Services (Infographic)
- Web Design and SEO: Building a Website that Ranks Well
- 8 Reasons to Outsource SEO to Manila, PH
Sources:
https://getfluence.com/4-good-reasons-to-combine-social-mediaformats-with-your-seo-plan/
https://www.seerinteractive.com/insights/how-seo-and-paid-social-work-together
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.