Reels are the new big thing in social media. The feature gained popularity with the rise of short-form video content on platforms like Instagram and TikTok.
The idea of short-form, vertical videos that we now associate with Reels originated on TikTok. TikTok, launched in 2016, became widely used worldwide because of its innovative format and unique algorithm that prioritizes user engagement. TikTok’s success inspired other social media platforms, including Instagram and YouTube, to develop their own short-form video features, now commonly referred to as “Reels” and “Shorts,” respectively.
With its wide acceptance, businesses can leverage Reels to boost their digital marketing campaigns. Since this content is designed to be easily discoverable on social media platforms, it can help businesses expand their reach and attract new followers who may not have otherwise found them.
Incorporating Reels into a digital marketing strategy can be a cost-effective way of showcasing their brand and products. Consequently, this can increase brand awareness, drive website traffic, and generate leads.
Understanding Reels In Social Media
Reels typically range from 15 to 90 seconds and often feature music, text, and special effects. Users can also add filters, stickers, and other creative elements to their videos to make them more engaging and shareable.
Anyone on the platform can view Reels, even if they are not following the creator’s account. This is because it is featured on the “explore” page, a section of the platform that displays content relevant to the user’s interests. Users can also share other people’s Reels on their own profiles, thereby increasing the visibility of the content to their followers and beyond.
Reels have become a popular way for businesses to connect with their audience and create engaging content that helps build their brand and grow their social media presence. By creating short, attention-grabbing videos, businesses can reach new audiences and increase their visibility on social media platforms.
Here are some significant data you need to know about Reels:
- Instagram will have over 2.35 monthly active users in 2023, all interacting with the Reels feature. TikTok will have 834.3 million monthly users worldwide in 2023.
- Users spend around 30 minutes every day on Instagram. 91% of the active users admit to viewing videos on the platform at least once a week. Meanwhile, TikTok users spend an average of 52 minutes daily on the app.
- Users in the age range of 25-34 represent the majority of Instagram’s viewership (31.5%). This is followed by users between 18-24 at 30.1%.
- 53% of Instagram Reel Ad viewers are male, and 46.1% are female.
- Ads on Instagram Reels reach up to 675 million users.
- Reels posted by businesses on Instagram have a 78% higher engagement rate than organic posts.
How Do Reels Affect Social Media Marketing?
Boost Brand Awareness
Reels can help businesses increase their brand awareness by reaching new audiences who may not have been exposed to their brand before. With the right content, businesses can create engaging Reels that showcase their products or services, highlight their brand values, and compellingly tell their story.
Drive Engagement
Reels in social media are designed to be engaging and attention-grabbing, which can help businesses drive higher engagement rates than with other types of content. Businesses can build a loyal following and increase their social media presence by creating materials that encourage users to like, comment, and share their content.
Increase Website Traffic
Businesses can use Reels to promote their website or online store by including a call-to-action to visit their website or providing a link in their profile bio. This can help drive traffic to their website and increase sales or leads.
Stay Ahead of the Competition
As social media platforms prioritize video content, businesses that incorporate Reels into their marketing strategy can stay ahead of the competition and reach their target audience more effectively.
How Can Businesses Leverage Reels?
Reels allow businesses to be more creative in how they engage with consumers. If you intend to use this content for your brand, there are different trendy content types popular on Instagram and Tiktok that can strengthen your social marketing strategy.
Businesses can leverage Reels for their digital marketing campaigns in several ways.
- Showcasing Products or Services
Reels can be used to showcase products or services in a visually appealing way. By creating engaging and creative videos, businesses can highlight the unique features and benefits of their products or services and entice users to make a purchase or learn more.
- Telling Brand Stories
Reels can also be used to tell brand stories in a more interactive and engaging way. By sharing behind-the-scenes footage, company culture, or customer success stories, businesses can build stronger connections with their audience and increase brand loyalty.
- Influencer Marketing
Businesses can partner with influencers or micro-influencers to create Reels that promote their products or services. Influencers can help businesses reach wider audiences and increase their credibility with their followers, resulting in higher engagement rates and conversions.
- User-Generated Content
Reels can also be used to encourage user-generated content by asking followers to create their own videos using a branded hashtag or participating in a challenge. This increases engagement and helps businesses build a community around their brand.
- Educational Content
Reels can be used to create educational content that teaches users about a product, service, or industry. This can help businesses establish themselves as thought leaders and build trust with their audience.
Boost Social Media Marketing With Reels
A new content format like Reels is always fun to experiment with. It enables creators to develop new artistic abilities, live out their passions, and interact with new audiences.
Instagram Reels give businesses a chance to introduce themselves in a fun and engaging way. It also offers opportunities to create engaging and interactive content, reach new audiences, and increase conversions.
Incorporate Reels in your digital marketing strategy with the help of a social media marketing company Philippines. Digital Marketing Philippines (DMP) has experienced professionals who know the latest trends and best practices vital to creating a successful social media campaign.
Social media marketing is more crucial now than ever. Let our team’s strong marketing knowledge and creativity assist you in developing a successful social media marketing campaign.
Contact us today to get started.
References:
https://sproutsocial.com/glossary/instagram-reels/ https://rockcontent.com/blog/instagram-reels-in-your-marketing-strategy/
https://rockcontent.com/blog/instagram-reels-in-your-marketing-strategy/
https://blog.hootsuite.com/instagram-reels/
https://rockcontent.com/blog/instagram-reels-in-your-marketing-strategy/
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.