In the rapidly changing digital marketing landscape, being visible online is of utmost importance. Businesses must know how to employ the right strategies to stay competitive.
SEO Link Building is one of the most efficient ways to boost one’s digital presence. It does so by creating links that lead audiences from external websites to your own. Backlinks serve as endorsements and are vital in search engine optimization (SEO).
When credible links connect to your site, search engines perceive your website as trustworthy and relevant, giving your site higher chances of ranking on the top of search engine results pages (SERPs). This heightened visibility will lead to increased organic traffic and leads.
The Effect of Technological Changes on Link Building
When evaluating website rankings, search engines consider the quality and quantity of links directed toward a website. Link building plays a crucial role in establishing a website’s authority and credibility. Through this SEO technique, a business can acquire quality backlinks to signal search engines that your site is reputable. This will help you to boost your website and make it more visible online.
But with the constant updates and changes in search engines’ algorithms, businesses may need to step up their game do their best to adapt, particularly with the rise of Artificial Intelligence (AI).
Algorithm Updates and Penalties
Link building aims to boost your SEO ranking and drive more organic traffic by acquiring high-level and reputable backlinks. But like technology, search engines are also constantly evolving, and their continuous development impacts link building strategies and practices.
Search engines have a set of guidelines for their algorithms, which monitor the quality and relevance of profile links. These regulations are frequently updated to ensure that search results remain relevant, accurate, and trustworthy.
Search engine algorithm improvements aim to adapt to evolving user behavior, combat spammy or low-quality content, and incorporate new technologies or trends in web development. While this dynamic approach helps maintain a high-quality search experience for users, it poses a challenge to businesses. As search engine algorithms evolve and undergo continuous updates, some links may be deemed unreliable. Hence, knowing the warning signs of a bad link is crucial to avoid causing harm to your website’s online standing.
Thankfully, Artificial Intelligence or AI link building has emerged as a significant advancement to optimize link building efforts.
The Rise of AI Technology
AI is a group of technologies designed to replicate human skills and intelligence. It is an innovation meant to significantly improve the efficiency and productivity of various sectors.
Its emergence has reshaped the way SEO professionals build links for websites. By employing artificial intelligence, link builders can craft more effective campaigns to elevate their clients’ rankings. With AI technology, digital marketing companies can offer different link building and SEO services Philippines, such as:
- Content Creation
- Outreach Automation
- Influencer Collaboration
- Backlink Assessment
- Competitive Analysis
The advent of AI technology has also provided numerous opportunities for businesses to experience –
- Faster Results
- Enhanced Accuracy
- Greater Scalability
- Improved Efficiency
How does AI Technology Transform Link Building?
AI technology has immensely contributed to automating tasks, improving decision-making, and enhancing efficiency across several industries. AI has also enabled breakthroughs, created new opportunities, and transformed customer experiences.
In the SEO domain, AI-driven link building strategies have provided significant opportunities to strengthen the credibility and quality of a business’s backlinks. With the integration of AI-driven tools, companies can:
- Find Relevant Websites Faster
Finding relevant websites that you can create link building opportunities with can be utterly challenging, much more so if you do it manually. But with the help of AI programs like ChatGPT, you can have access to high-quality, relevant websites that match your search criteria.
By processing natural language queries, ChatGPT aids in finding relevant websites faster. Businesses can simply describe their search criteria, and this AI program will generate suggestions, accelerating the process of identifying sites that align with your website’s specific topics, interests, and needs.
- Craft Engaging Outreach Messages
The same as finding relevant websites, manually crafting personalized outreach messages can be time-consuming. But this step is paramount to resonate with your prospects.
Fortunately, marketers can utilize AI technology to research websites and their owners. This technology can also help you craft a personalized outreach message expressing a desire to build a professional relationship with them and close with a clear CTA.
- Stay on top of follow-ups
Sending out follow-up emails is yet another labor-intensive task. But, by utilizing AI technology, you can schedule follow-up reminders for each website owner. AI programs can also help create follow-up email templates and enable automated follow-up messages.
- Monitor Responses and Optimize Your Strategy
The key to effective link building relies on optimizing your outreach approach and analyzing your results. AI technology can deliver valuable data and insights, helping you monitor your progress and optimize your strategy.
This technology enables you to track open and click-through rates and monitor your messages’ performance. Moreover, AI’s machine learning algorithms can help you determine which email elements – wording, length, salutation, etc. – generate the best and highest response rates. Using this information can help improve your future outreach efforts.
Cons of Using AI for Link Building
AI technology is clearly an invaluable tool businesses can use to boost their digital marketing efforts. However, like other technological innovations, artificial intelligence also comes with several disadvantages, such as:
- Lack of Contextual Understanding: Unlike human beings, AI lacks contextual cues, leading to inaccuracies in link prospecting. This means AI may be unable to flawlessly identify valuable prospect link building opportunities.
- Quality Control: While helpful, AI technology is not foolproof. This technology still has the potential to flag spammy or subpar websites as viable link building prospects, which can damage a website’s SEO endeavors.
- Cost: AI-powered tools are additional costs. While this will not be an issue with large corporations, smaller businesses or individual SEO experts Philippines may find it challenging to afford them.
- Lack of Creativity: Unlike SEO professionals offering link building and digital design services, AI does not have the ability to think outside the box. Instead, it only thrives with the data it is fed. This can be harmful and stifle creativity.
While these downsides are inevitable when dealing with AI, you can find balance when you seek professional help. When you hire an SEO company Manila, these experts can assist in mitigating AI drawbacks by refining its content for comprehension, optimizing metadata, and ensuring accessibility.
With their help, you can better strategize for user intent while enhancing search visibility and user experience. These steps are essential for countering the potential pitfalls of AI-driven algorithms.
Transform Your SEO Link Building with AI Technology
While it is true that businesses must remain critical and cautious in employing AI technology in marketing efforts, there is no doubt that the future of link building now lies in this innovation. Harnessing AI’s capabilities can further improve SEO strategies, ensuring more relevant and impactful backlinks. When utilized properly, this technology can increase a business’s advantage in the highly competitive digital landscape.
Digital Marketing Philippines is an SEO agency known for its proficiency in search engine optimization and its sub-disciplines like link building. With our help, you can create a solid brand, impress prospective partners and clients, and gain more exposure for your business.
To work with us, contact us at (+63) 46-235-9225/(+63) 46-472-6489 or fill out our contact form.
Learn more about how AI impacts SEO through the following articles:
- How AI Chatbots Are Changing Search? (Infographic)
- AI Writing Bots VS. Human Writers: Will AI replace Writers? (Infographic)
- The Rise of Voice Search and Its Impact on SEO
Sources:
https://www.wrk.com/blog/link-building-strategies/
https://www.linkedin.com/advice/3/how-can-you-avoid-googles-link-building
https://betterlinks.io/using-ai-for-link-building/
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.