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In this day and age, the opportunities for businesses to advertise their brand seems pretty endless. The advertising platforms that can be instantaneously utilized ranges from digital to television, billboards, radio, and magazines, and much more. With a plethora of options available, the real question is, should you go digital to advertise your products and

The General Data Protection Regulation (GDPR) is one of the hottest topics across multiple industries these days – including the digital marketing field. Implemented on May 25, 2018, the GDPR replaced the EU Data Protection Directive 95/46/EC and aims to hold businesses and organizations, including those outside of the European Union (EU), accountable for the

It’s without a doubt that outsourcing to the Philippines has been a pivotal venture for many businesses of all scales around the world. Falling nothing short of a global phenomenon, the Philippine call center industry – one of the hottest outsourcing market in the country – is now, in fact, the world’s top business process

Whether you are a small business, a growing corporation, or a global brand, it is still essential, because organic search is perhaps the most valuable marketing channel nowadays. But because it involves a lot of legwork and effort, it's hard to justify why you'd have to partition a significant portion of your marketing budget into this one strategy. Especially in this decade, when more and more technologies are allowing you to become more visible to your audience outside of search engines. So, is SEO still relevant in 2018? Would your business survive even if you don't necessarily put an effort...

As the digital advertising spending increase and becomes a central growth strategy in the business landscape, we can expect to see more developments that will further shape the industry in the years to come. As a starter, we have listed down in this infographic the trends that will have the biggest impact in shaping the digital advertising throughout 2018.

Let’s look at some of these new features of this platform that digital marketers can harness for their tremendous marketing and advertising potential.